The CEO’s Guide to Employer Branding
Finding and retaining top talent has become the single greatest hurdle to scaling a modern business. For years, I’ve watched CEOs treat recruiting as an
Katie Wagner
May 7, 2026
Finding and retaining top talent has become the single greatest hurdle to scaling a modern business. For years, I’ve watched CEOs treat recruiting as an
If you have a LinkedIn company page, it’s important to track how things are going. Fortunately, LinkedIn has analytics built right into the site that allows you to track
The world of social media is always renewing itself in some way or another. With frequent updates and resurfacing content, it can be hard to keep up with on a daily
There are a lot of key features on Twitter than you can use to engage with other people to start conversations, like retweeting or replying to tweets. There’s another neat
So you’ve created an Instagram account for your business, which is great, but now it’s time to begin posting! Posting a photo to Instagram is as easy as 1-2-3 and
Are you looking to add a little personality to your LinkedIn group? Maybe you like the discussions going on, but would like to make the group more visually appealing
The world of social media is always renewing itself in some way or another. With frequent updates and resurfacing content, it can be hard to keep up with on a daily
So you’ve got your Twitter account, but you’re not exactly sure what to do with it. Are tumbleweeds blowing through your account because you’re not sure how to get involved
With over 150 million users and a constantly growing user-base, Instagram is a social media channel in which you should consider using to showcase your business. Instagram is a solely
Holland’s Custom Cabinets is a high-end custom cabinetry manufacturer that serves both commercial and residential projects in Southern California. They partnered with KWSM to implement a brand refresh and an
Putterman Law is a business litigation and construction law firm specializing in representing clients in complex legal disputes. Based in Southern California, the firm’s attorneys serve clients throughout California and
Front Desk Supply is a leading hotel supply company with over 50 years of experience, trusted by hotel owners, general managers, and housekeeping directors across the United States. They specialize
Americover is a leading U.S.-based supplier of plastic sheeting and polyethylene solutions. They serve a diverse clientele across the construction, horticulture, and agriculture industries, providing high-quality products for a wide
How to Create Accountability In The Workplace The Merriam-Webster definition of accountability is “an obligation or willingness to accept responsibility or to account for one’s actions.” However, most people view
Each quarter, the KWSM team attends a professional development seminar led by an expert in their respective industry. Recently, we heard from Culture Index Executive Advisor, Tim O’Connor. During this
Recently, I had the opportunity to mentor KWSM Project Manager Alli Knight during the annual KWSM Mentorship Program. This program takes place for 3 months every year and pairs up
