The CEO’s Guide to Employer Branding
Finding and retaining top talent has become the single greatest hurdle to scaling a modern business. For years, I’ve watched CEOs treat recruiting as an
Katie Wagner
May 7, 2026
Finding and retaining top talent has become the single greatest hurdle to scaling a modern business. For years, I’ve watched CEOs treat recruiting as an
Want to make the links you post on Facebook look more attractive? Well don’t forget that you can edit the title, description, link, and even the photo! Want to see
Blogging can be an effective way to connect with your customers. It is a practical and powerful approach to share useful, relevant information with your audience. A blog gives your business a voice
The ever-evolving world we call social media is constantly reinventing itself. It is important to stay on top of these changes to get the most benefits out of the different
Just like Facebook and Twitter, you need to be interacting with your followers on Instagram. Engaging with others will help them build an emotional connection with your business. Want to
Statistics show that there are now over 1 billion users on Facebook, and many of them are using it to connect with businesses. A common mistake business owners make is
Marketing analytics service SumAll has released a year-end report that characterizes Instagram as the most effective social network for companies looking for subscriber growth, engagement and a sales boost. Not
The ever-evolving world we call social media is constantly reinventing itself. It is important to stay on top of these changes to get the most benefits out of the different
Twitter Lists are a great way to keep your Twitter feed organized and a simple solution to separate out the tweets you care about. Want to see more of our
Holland’s Custom Cabinets is a high-end custom cabinetry manufacturer that serves both commercial and residential projects in Southern California. They partnered with KWSM to implement a brand refresh and an
Putterman Law is a business litigation and construction law firm specializing in representing clients in complex legal disputes. Based in Southern California, the firm’s attorneys serve clients throughout California and
Front Desk Supply is a leading hotel supply company with over 50 years of experience, trusted by hotel owners, general managers, and housekeeping directors across the United States. They specialize
Americover is a leading U.S.-based supplier of plastic sheeting and polyethylene solutions. They serve a diverse clientele across the construction, horticulture, and agriculture industries, providing high-quality products for a wide
How to Create Accountability In The Workplace The Merriam-Webster definition of accountability is “an obligation or willingness to accept responsibility or to account for one’s actions.” However, most people view
Each quarter, the KWSM team attends a professional development seminar led by an expert in their respective industry. Recently, we heard from Culture Index Executive Advisor, Tim O’Connor. During this
Recently, I had the opportunity to mentor KWSM Project Manager Alli Knight during the annual KWSM Mentorship Program. This program takes place for 3 months every year and pairs up
