The CEO’s Guide to Employer Branding
Finding and retaining top talent has become the single greatest hurdle to scaling a modern business. For years, I’ve watched CEOs treat recruiting as an
Katie Wagner
May 7, 2026
Finding and retaining top talent has become the single greatest hurdle to scaling a modern business. For years, I’ve watched CEOs treat recruiting as an
The world of social media is always renewing itself in some way or another. With frequent updates and resurfacing content, it can be hard to keep up with on a daily
Did you know that you can link your Twitter account to your Facebook page? This is a great way to expose your Twitter followers to your Facebook page and possibly
Pinterest recently launched a gifts feed section that highlights pins of products. This new feed brings with it great news for business owners, in case you needed another reason to
You know Twitter as the micro-blogging social media channel. Maybe you’ve struggled with how to get your thoughts out in 140 characters or less. But now, that limited character count
Twitter recently introduced free “pinned tweets” to select accounts. Taking a cue from Facebook’s pinned posts where Facebook pages can pin a post to the top of the page, the
You’ve probably noticed on your Facebook business page (fan page) that your posts aren’t reaching as many of your fans as they used to. It’s not your imagination. Facebook has
Throwback Thursday can be a great way to interact and increase engagement with your followers! Want to see more of our Tip of the Day Videos? Please subscribe to our
Google+ isn’t always the first item you order on the social media menu, but you may be missing a great opportunity to increase visibility for your business. Investing even a
Holland’s Custom Cabinets is a high-end custom cabinetry manufacturer that serves both commercial and residential projects in Southern California. They partnered with KWSM to implement a brand refresh and an
Putterman Law is a business litigation and construction law firm specializing in representing clients in complex legal disputes. Based in Southern California, the firm’s attorneys serve clients throughout California and
Front Desk Supply is a leading hotel supply company with over 50 years of experience, trusted by hotel owners, general managers, and housekeeping directors across the United States. They specialize
Americover is a leading U.S.-based supplier of plastic sheeting and polyethylene solutions. They serve a diverse clientele across the construction, horticulture, and agriculture industries, providing high-quality products for a wide
How to Create Accountability In The Workplace The Merriam-Webster definition of accountability is “an obligation or willingness to accept responsibility or to account for one’s actions.” However, most people view
Each quarter, the KWSM team attends a professional development seminar led by an expert in their respective industry. Recently, we heard from Culture Index Executive Advisor, Tim O’Connor. During this
Recently, I had the opportunity to mentor KWSM Project Manager Alli Knight during the annual KWSM Mentorship Program. This program takes place for 3 months every year and pairs up
