For years, the goal of digital marketing was simple: Maximize traffic. Get more clicks, get more leads. That fundamental equation has been shattered by the
It’s 2024 and the way people source their news has changed dramatically. It’s natural for businesses to ask: “Do press releases still work?” As digital marketers and brand journalists, we
The environment around artificial intelligence (AI) is still developing, and like many new technologies, no one fully knows the extent of what effect it will have on the future. Currently,
You may know TikTok as a platform for creating dance and lip-syncing videos, but since its launch in 2018, it has quickly become one of the most influential social media
How does brand journalism benefit small businesses in comparison to other content marketing methods? There are a lot of ways to approach digital marketing, both from a strategic and tactical
Updated February 1st, 2024 In the past few years, Facebook removed the ability to delete a Facebook pixel from Business Manager. However, there are solutions if you are aiming to
Photo Credit: @astoldbymichelle Updated June 5, 2023 Brands have been telling their stories on Facebook for years. Educational content, meet-the-team posts, and behind-the-scenes footage have helped companies share the essence
Trust is the key to success in any business. Consumers are looking for companies they can rely on and brand journalism content marketing is the path to help your business
Updated on June 1st, 2023: This post was originally published March 7th, 2019 and has been revamped and updated for accuracy and comprehensiveness. If you are using Google Analytics to
Holland’s Custom Cabinets is a high-end custom cabinetry manufacturer that serves both commercial and residential projects in Southern California. They partnered with KWSM to implement a brand refresh and an
Putterman Law is a business litigation and construction law firm specializing in representing clients in complex legal disputes. Based in Southern California, the firm’s attorneys serve clients throughout California and
Front Desk Supply is a leading hotel supply company with over 50 years of experience, trusted by hotel owners, general managers, and housekeeping directors across the United States. They specialize
Americover is a leading U.S.-based supplier of plastic sheeting and polyethylene solutions. They serve a diverse clientele across the construction, horticulture, and agriculture industries, providing high-quality products for a wide
How to Create Accountability In The Workplace The Merriam-Webster definition of accountability is “an obligation or willingness to accept responsibility or to account for one’s actions.” However, most people view
Each quarter, the KWSM team attends a professional development seminar led by an expert in their respective industry. Recently, we heard from Culture Index Executive Advisor, Tim O’Connor. During this
Recently, I had the opportunity to mentor KWSM Project Manager Alli Knight during the annual KWSM Mentorship Program. This program takes place for 3 months every year and pairs up
