The CEO’s Guide to Employer Branding
Finding and retaining top talent has become the single greatest hurdle to scaling a modern business. For years, I’ve watched CEOs treat recruiting as an
Katie Wagner
May 7, 2026
Finding and retaining top talent has become the single greatest hurdle to scaling a modern business. For years, I’ve watched CEOs treat recruiting as an
When starting out on Yelp, you may find yourself tempted to start off with a few positive reviews from your buddies. Don’t give in! Most of the site’s users can
These days, just about every business can benefit from a social media campaign. Some may think that selling insurance and social media don’t go hand-in-hand, but you’d be surprised how
Whether it’s an anniversary, birthday or the Fourth of July, people love getting festive with one another online. If you’re stumped about what to post on social media, chances are that
If you’re anything like me, you love Facebook and get caught up staying active on the channel. I want to learn more about the brands I love and stay up
WHAT’S RELEVANT THIS WEEK IN SOCIAL MEDIA The world of social media is always renewing itself in some way or another. With frequent updates and resurfacing content, it can be hard
Did you know that pictures are the most popular form of content on social media? Try including visuals in your posts as often as possible! Want to see more of
Birthdays, work anniversaries, awards, new hires, business events and more are all something to celebrate. Using social media to share the celebration is a great way to create a deeper
Unless you have been living under a rock, you probably have noticed that football season is here. The National Football League (NFL) is a cornerstone of American culture. From late
Holland’s Custom Cabinets is a high-end custom cabinetry manufacturer that serves both commercial and residential projects in Southern California. They partnered with KWSM to implement a brand refresh and an
Putterman Law is a business litigation and construction law firm specializing in representing clients in complex legal disputes. Based in Southern California, the firm’s attorneys serve clients throughout California and
Front Desk Supply is a leading hotel supply company with over 50 years of experience, trusted by hotel owners, general managers, and housekeeping directors across the United States. They specialize
Americover is a leading U.S.-based supplier of plastic sheeting and polyethylene solutions. They serve a diverse clientele across the construction, horticulture, and agriculture industries, providing high-quality products for a wide
How to Create Accountability In The Workplace The Merriam-Webster definition of accountability is “an obligation or willingness to accept responsibility or to account for one’s actions.” However, most people view
Each quarter, the KWSM team attends a professional development seminar led by an expert in their respective industry. Recently, we heard from Culture Index Executive Advisor, Tim O’Connor. During this
Recently, I had the opportunity to mentor KWSM Project Manager Alli Knight during the annual KWSM Mentorship Program. This program takes place for 3 months every year and pairs up
