The CEO’s Guide to Employer Branding
Finding and retaining top talent has become the single greatest hurdle to scaling a modern business. For years, I’ve watched CEOs treat recruiting as an
Katie Wagner
May 7, 2026
Finding and retaining top talent has become the single greatest hurdle to scaling a modern business. For years, I’ve watched CEOs treat recruiting as an
Have you ever struggled to shorten the length of your tweets? If you own a Twitter account, you’ve probably stared at your screen, weighing the pros and cons of each
If you have a social media profile on any channel, it will come as no surprise to you that major changes are coming to social in 2015. If you want
The world of social media is always renewing itself in some way or another. With frequent updates and resurfacing content, it can be hard to keep up with on a daily
Are you getting endorsed for irrelevant skills on your LinkedIn profile? Unwanted endorsements can add up quickly and gain unwanted traction if left alone. Worse, these false votes of confidence
We have previously discussed the importance of creating a premium piece of content that you can use to grow your email-marketing list. Now, let’s talk about how to create an online
The world of social media is always renewing itself in some way or another. With frequent updates and resurfacing content, it can be hard to keep up with on a daily
When it comes to telling a company’s story, few things are more powerful than a great image. Instagram has quickly grown to become a favorite for companies and regular people alike,
I am sure you have heard this several times before but since it is so important; I thought I might as well state it again. Your email list is one
Holland’s Custom Cabinets is a high-end custom cabinetry manufacturer that serves both commercial and residential projects in Southern California. They partnered with KWSM to implement a brand refresh and an
Putterman Law is a business litigation and construction law firm specializing in representing clients in complex legal disputes. Based in Southern California, the firm’s attorneys serve clients throughout California and
Front Desk Supply is a leading hotel supply company with over 50 years of experience, trusted by hotel owners, general managers, and housekeeping directors across the United States. They specialize
Americover is a leading U.S.-based supplier of plastic sheeting and polyethylene solutions. They serve a diverse clientele across the construction, horticulture, and agriculture industries, providing high-quality products for a wide
How to Create Accountability In The Workplace The Merriam-Webster definition of accountability is “an obligation or willingness to accept responsibility or to account for one’s actions.” However, most people view
Each quarter, the KWSM team attends a professional development seminar led by an expert in their respective industry. Recently, we heard from Culture Index Executive Advisor, Tim O’Connor. During this
Recently, I had the opportunity to mentor KWSM Project Manager Alli Knight during the annual KWSM Mentorship Program. This program takes place for 3 months every year and pairs up
