
Brand Journalism for Recruiting: Using Employee Stories to Attract Top Talent
The era of the “polished corporate facade” is over. Today’s top talent – the high-performers who can actually transform your company – are immune to

The era of the “polished corporate facade” is over. Today’s top talent – the high-performers who can actually transform your company – are immune to

We’ve discussed it many times before on our blog, but few people understand the breadth of features LinkedIn truly offers. The most obvious and beneficial of these is the ability

With more than 364 million users, LinkedIn is the largest professional networking site in the world. This platform is a prime location for businesses to connect, network, and communicate with
One of the top ways to market to your target audience is through using a social media influencer. This term refers to an individual regarded as a trusted, well-known source

The seasons are changing, and so is everything you know about social media. This week three major platforms: Facebook, Instagram, and Twitter rolled out new features for you to have

Have you ever been frustrated with trying to tag a location on Instagram? Users may type in the location they want to add in their post, but how do you

Your company may have a fantastic product that will instantly improve people’s lives, but if you don’t have the right photos to represent it, your sales will fall short. Lifestyle

This week, a privacy scare may have had you hitting copy and paste while a new Facebook feature could put your profile picture in a whole new dimension. Here’s a

There is no doubt about it: Instagram has inserted itself firmly into the digital marketing world as an incredible tool for reaching millennial consumers (now the largest generation in the

Holland’s Custom Cabinets is a high-end custom cabinetry manufacturer that serves both commercial and residential projects in Southern California. They partnered with KWSM to implement a brand refresh and an

Putterman Law is a business litigation and construction law firm specializing in representing clients in complex legal disputes. Based in Southern California, the firm’s attorneys serve clients throughout California and

Front Desk Supply is a leading hotel supply company with over 50 years of experience, trusted by hotel owners, general managers, and housekeeping directors across the United States. They specialize

Americover is a leading U.S.-based supplier of plastic sheeting and polyethylene solutions. They serve a diverse clientele across the construction, horticulture, and agriculture industries, providing high-quality products for a wide

How to Create Accountability In The Workplace The Merriam-Webster definition of accountability is “an obligation or willingness to accept responsibility or to account for one’s actions.” However, most people view

Each quarter, the KWSM team attends a professional development seminar led by an expert in their respective industry. Recently, we heard from Culture Index Executive Advisor, Tim O’Connor. During this

Recently, I had the opportunity to mentor KWSM Project Manager Alli Knight during the annual KWSM Mentorship Program. This program takes place for 3 months every year and pairs up