The CEO’s Guide to Employer Branding
Finding and retaining top talent has become the single greatest hurdle to scaling a modern business. For years, I’ve watched CEOs treat recruiting as an
Katie Wagner
May 7, 2026
Finding and retaining top talent has become the single greatest hurdle to scaling a modern business. For years, I’ve watched CEOs treat recruiting as an
With more than 364 million users, LinkedIn is the largest professional networking site in the world. This platform is a prime location for businesses to connect, network, and communicate with
One of the top ways to market to your target audience is through using a social media influencer. This term refers to an individual regarded as a trusted, well-known source
The seasons are changing, and so is everything you know about social media. This week three major platforms: Facebook, Instagram, and Twitter rolled out new features for you to have
Have you ever been frustrated with trying to tag a location on Instagram? Users may type in the location they want to add in their post, but how do you
Your company may have a fantastic product that will instantly improve people’s lives, but if you don’t have the right photos to represent it, your sales will fall short. Lifestyle
This week, a privacy scare may have had you hitting copy and paste while a new Facebook feature could put your profile picture in a whole new dimension. Here’s a
There is no doubt about it: Instagram has inserted itself firmly into the digital marketing world as an incredible tool for reaching millennial consumers (now the largest generation in the
While you may be familiar with how to untag or hide photos on your Facebook profile, did you know that Instagram has the same features? I know… you just figured
Holland’s Custom Cabinets is a high-end custom cabinetry manufacturer that serves both commercial and residential projects in Southern California. They partnered with KWSM to implement a brand refresh and an
Putterman Law is a business litigation and construction law firm specializing in representing clients in complex legal disputes. Based in Southern California, the firm’s attorneys serve clients throughout California and
Front Desk Supply is a leading hotel supply company with over 50 years of experience, trusted by hotel owners, general managers, and housekeeping directors across the United States. They specialize
Americover is a leading U.S.-based supplier of plastic sheeting and polyethylene solutions. They serve a diverse clientele across the construction, horticulture, and agriculture industries, providing high-quality products for a wide
How to Create Accountability In The Workplace The Merriam-Webster definition of accountability is “an obligation or willingness to accept responsibility or to account for one’s actions.” However, most people view
Each quarter, the KWSM team attends a professional development seminar led by an expert in their respective industry. Recently, we heard from Culture Index Executive Advisor, Tim O’Connor. During this
Recently, I had the opportunity to mentor KWSM Project Manager Alli Knight during the annual KWSM Mentorship Program. This program takes place for 3 months every year and pairs up
