The CEO’s Guide to Employer Branding
Finding and retaining top talent has become the single greatest hurdle to scaling a modern business. For years, I’ve watched CEOs treat recruiting as an
Katie Wagner
May 7, 2026
Finding and retaining top talent has become the single greatest hurdle to scaling a modern business. For years, I’ve watched CEOs treat recruiting as an
Hashtags have been around for awhile now, but finding the right ones to use can still be confusing. Here are some tips on how to search for the hashtags that
When trying to unlock the secret to successful search engine optimization, Google+ is the hidden key most social media users are missing. In comparison to social media giants like Facebook,
Tis the season of giving and the social media giants celebrated accordingly! Facebook’s founder is taking a tremendous pay cut for the benefit of humanity, LinkedIn is simplifying the way
Twitter is one of the most prolific social media channels, which can often make business owners feel overwhelmed by the amount of management and content necessary to sustain it. However,
During peak holiday and vacation times, your Instagram feed is often flooded with an extra dose of friends’ travel adventures – family vacations, weekend getaways, and day trips. But there’s
The holidays are here, and it’s a great time to use social media to drive sales and user engagement. Instagram is one of the best platforms to show your holiday
While there should be a clear distinction between your business social media and your personal social media, it doesn’t necessarily mean one is more important than the other. Your business
On this Thanksgiving, we can’t help but stop and appreciate all the wonderful things that social media has done for our company and businesses around the world. Social media has
Holland’s Custom Cabinets is a high-end custom cabinetry manufacturer that serves both commercial and residential projects in Southern California. They partnered with KWSM to implement a brand refresh and an
Putterman Law is a business litigation and construction law firm specializing in representing clients in complex legal disputes. Based in Southern California, the firm’s attorneys serve clients throughout California and
Front Desk Supply is a leading hotel supply company with over 50 years of experience, trusted by hotel owners, general managers, and housekeeping directors across the United States. They specialize
Americover is a leading U.S.-based supplier of plastic sheeting and polyethylene solutions. They serve a diverse clientele across the construction, horticulture, and agriculture industries, providing high-quality products for a wide
How to Create Accountability In The Workplace The Merriam-Webster definition of accountability is “an obligation or willingness to accept responsibility or to account for one’s actions.” However, most people view
Each quarter, the KWSM team attends a professional development seminar led by an expert in their respective industry. Recently, we heard from Culture Index Executive Advisor, Tim O’Connor. During this
Recently, I had the opportunity to mentor KWSM Project Manager Alli Knight during the annual KWSM Mentorship Program. This program takes place for 3 months every year and pairs up
