The CEO’s Guide to Employer Branding
Finding and retaining top talent has become the single greatest hurdle to scaling a modern business. For years, I’ve watched CEOs treat recruiting as an
Katie Wagner
May 7, 2026
Finding and retaining top talent has become the single greatest hurdle to scaling a modern business. For years, I’ve watched CEOs treat recruiting as an
As you wrap up your 2015 marketing plan and look toward next year, let these tips guide you toward advertising success. Experts predict TV advertising is on its way out
In the digital age, we’re used to instant results – instant coffee, instant online purchases, and with the Internet at our fingertips… instant answers. Likewise, fans of your business on
You’ve found the perfect photo to share on social media. But you upload it, and suddenly your masterpiece becomes a botched close-up of someone’s forehead. Or conversely, your Ansel Adams-esque
It’s the holiday season! And one of the best times of the year to celebrate giving on social media. So as the weather outside grows colder, huddle up to
This weekend the creative minds of social media are no doubt kicking their feet up and relaxing after an eventful week of reveals. Facebook crossed a milestone while also helping
One of the biggest advantages to Facebook ads compared to other forms of advertising is their ability to reach a very select audience via robust targeting capabilities. With everything from
As the Black Friday buzz continues, your company may be searching for new ways to promote products before the holiday sales window closes. If you’re looking for a cost-effective strategy
You have set up a website for your business, and you may be driving a bucket load of traffic to your site through social media, but how do you secure
Holland’s Custom Cabinets is a high-end custom cabinetry manufacturer that serves both commercial and residential projects in Southern California. They partnered with KWSM to implement a brand refresh and an
Putterman Law is a business litigation and construction law firm specializing in representing clients in complex legal disputes. Based in Southern California, the firm’s attorneys serve clients throughout California and
Front Desk Supply is a leading hotel supply company with over 50 years of experience, trusted by hotel owners, general managers, and housekeeping directors across the United States. They specialize
Americover is a leading U.S.-based supplier of plastic sheeting and polyethylene solutions. They serve a diverse clientele across the construction, horticulture, and agriculture industries, providing high-quality products for a wide
How to Create Accountability In The Workplace The Merriam-Webster definition of accountability is “an obligation or willingness to accept responsibility or to account for one’s actions.” However, most people view
Each quarter, the KWSM team attends a professional development seminar led by an expert in their respective industry. Recently, we heard from Culture Index Executive Advisor, Tim O’Connor. During this
Recently, I had the opportunity to mentor KWSM Project Manager Alli Knight during the annual KWSM Mentorship Program. This program takes place for 3 months every year and pairs up
