The CEO’s Guide to Employer Branding
Finding and retaining top talent has become the single greatest hurdle to scaling a modern business. For years, I’ve watched CEOs treat recruiting as an
Katie Wagner
May 7, 2026
Finding and retaining top talent has become the single greatest hurdle to scaling a modern business. For years, I’ve watched CEOs treat recruiting as an
An annual audit is a necessary evil for all healthy businesses. It helps establish which divisions or departments are performing the best and which processes are working most efficiently; conversely,
Much like having food stuck in your teeth can unknowingly embarrass you, doing these five things on social media could have you blushing with embarrassment. It’s time to bust out
Are you ready to fall in love with social media? Maybe you think social media marketing is too complicated or perhaps you fear it’s too time-consuming. Regardless of the reason,
LinkedIn has become a very important place to network, and can be a great place to make new professional contacts. The fastest way to target and connect with the right
A LinkedIn profile is the perfect channel for professionals to grow their network and showcase their resumes. Having a complete profile and an impressive resume may allow a prospect to
GETTING STARTED If you’re looking for a new employment opportunity, consider using LinkedIn as a resource in your search. This is a great place to start if you’ve already set
While you’re using social media to search for funny cat videos, world leaders are forging the technology into new tools. Facebook’s CEO is using social media to empower the poor
When Twitter was first conceived, it was born with the purpose of encouraging a running dialogue and ongoing conversation, or as it is known in the digital marketing world: engagement.
Holland’s Custom Cabinets is a high-end custom cabinetry manufacturer that serves both commercial and residential projects in Southern California. They partnered with KWSM to implement a brand refresh and an
Putterman Law is a business litigation and construction law firm specializing in representing clients in complex legal disputes. Based in Southern California, the firm’s attorneys serve clients throughout California and
Front Desk Supply is a leading hotel supply company with over 50 years of experience, trusted by hotel owners, general managers, and housekeeping directors across the United States. They specialize
Americover is a leading U.S.-based supplier of plastic sheeting and polyethylene solutions. They serve a diverse clientele across the construction, horticulture, and agriculture industries, providing high-quality products for a wide
How to Create Accountability In The Workplace The Merriam-Webster definition of accountability is “an obligation or willingness to accept responsibility or to account for one’s actions.” However, most people view
Each quarter, the KWSM team attends a professional development seminar led by an expert in their respective industry. Recently, we heard from Culture Index Executive Advisor, Tim O’Connor. During this
Recently, I had the opportunity to mentor KWSM Project Manager Alli Knight during the annual KWSM Mentorship Program. This program takes place for 3 months every year and pairs up
