The CEO’s Guide to Employer Branding
Finding and retaining top talent has become the single greatest hurdle to scaling a modern business. For years, I’ve watched CEOs treat recruiting as an
Katie Wagner
May 7, 2026
Finding and retaining top talent has become the single greatest hurdle to scaling a modern business. For years, I’ve watched CEOs treat recruiting as an
If you’ve consistently published on LinkedIn Pulse, you may have received an email recently from LinkedIn informing you of a change to the URL of your Author Page. Like many
YouTube is the Mecca for video sharing, where 1 billion users actively interact every single day. As the world’s largest video site, YouTube is a platform for business owners to
Chances are, the aesthetic of your social media channels will undergo significant changes from the day you start your accounts. In fact, for most burgeoning businesses, they should change; experimenting
For years, LinkedIn has been known as one of the most effective social media platforms for healthcare professionals. From establishing your practice’s brand to marketing its services, and even networking
To build the best online presence for your company, a blog is an important addition to your website. You need to blog regularly to increase the exposure of your business
If you had a rough week, don’t worry, you’re not alone! Two social media founders got more than just hate mail; investors are losing faith in another platform; and now
It’s coming on Sunday night: Oscar time! You pop some popcorn, open your laptop, and search the hashtag #Oscars2016 to see what everyone’s saying about your favorite films and stars.
If you had a newborn baby, would you share the great news with one family member or would you attempt to shout it from the mountaintops? According to my flooded
Holland’s Custom Cabinets is a high-end custom cabinetry manufacturer that serves both commercial and residential projects in Southern California. They partnered with KWSM to implement a brand refresh and an
Putterman Law is a business litigation and construction law firm specializing in representing clients in complex legal disputes. Based in Southern California, the firm’s attorneys serve clients throughout California and
Front Desk Supply is a leading hotel supply company with over 50 years of experience, trusted by hotel owners, general managers, and housekeeping directors across the United States. They specialize
Americover is a leading U.S.-based supplier of plastic sheeting and polyethylene solutions. They serve a diverse clientele across the construction, horticulture, and agriculture industries, providing high-quality products for a wide
How to Create Accountability In The Workplace The Merriam-Webster definition of accountability is “an obligation or willingness to accept responsibility or to account for one’s actions.” However, most people view
Each quarter, the KWSM team attends a professional development seminar led by an expert in their respective industry. Recently, we heard from Culture Index Executive Advisor, Tim O’Connor. During this
Recently, I had the opportunity to mentor KWSM Project Manager Alli Knight during the annual KWSM Mentorship Program. This program takes place for 3 months every year and pairs up
