
Brand Journalism for Recruiting: Using Employee Stories to Attract Top Talent
The era of the “polished corporate facade” is over. Today’s top talent – the high-performers who can actually transform your company – are immune to

The era of the “polished corporate facade” is over. Today’s top talent – the high-performers who can actually transform your company – are immune to

The presidential election is still months away, but the hype leading up to it has been going strong for more than a year. Thankfully, you don’t have to throw your

If you’ve consistently published on LinkedIn Pulse, you may have received an email recently from LinkedIn informing you of a change to the URL of your Author Page. Like many

YouTube is the Mecca for video sharing, where 1 billion users actively interact every single day. As the world’s largest video site, YouTube is a platform for business owners to

Chances are, the aesthetic of your social media channels will undergo significant changes from the day you start your accounts. In fact, for most burgeoning businesses, they should change; experimenting

For years, LinkedIn has been known as one of the most effective social media platforms for healthcare professionals. From establishing your practice’s brand to marketing its services, and even networking

To build the best online presence for your company, a blog is an important addition to your website. You need to blog regularly to increase the exposure of your business

If you had a rough week, don’t worry, you’re not alone! Two social media founders got more than just hate mail; investors are losing faith in another platform; and now

It’s coming on Sunday night: Oscar time! You pop some popcorn, open your laptop, and search the hashtag #Oscars2016 to see what everyone’s saying about your favorite films and stars.

Holland’s Custom Cabinets is a high-end custom cabinetry manufacturer that serves both commercial and residential projects in Southern California. They partnered with KWSM to implement a brand refresh and an

Putterman Law is a business litigation and construction law firm specializing in representing clients in complex legal disputes. Based in Southern California, the firm’s attorneys serve clients throughout California and

Front Desk Supply is a leading hotel supply company with over 50 years of experience, trusted by hotel owners, general managers, and housekeeping directors across the United States. They specialize

Americover is a leading U.S.-based supplier of plastic sheeting and polyethylene solutions. They serve a diverse clientele across the construction, horticulture, and agriculture industries, providing high-quality products for a wide

How to Create Accountability In The Workplace The Merriam-Webster definition of accountability is “an obligation or willingness to accept responsibility or to account for one’s actions.” However, most people view

Each quarter, the KWSM team attends a professional development seminar led by an expert in their respective industry. Recently, we heard from Culture Index Executive Advisor, Tim O’Connor. During this

Recently, I had the opportunity to mentor KWSM Project Manager Alli Knight during the annual KWSM Mentorship Program. This program takes place for 3 months every year and pairs up