
Brand Journalism for Recruiting: Using Employee Stories to Attract Top Talent
The era of the “polished corporate facade” is over. Today’s top talent – the high-performers who can actually transform your company – are immune to

The era of the “polished corporate facade” is over. Today’s top talent – the high-performers who can actually transform your company – are immune to

Twitter is taking a proactive stance against cyber-bullying, Snapchat faces legal scrutiny over a filter, and Pinterest is taking the world by storm. These are some of the major social

Four out of every five American corporations now leverage social media to help expand their client base and build relationships with customers. This is not limited to large companies with
One great way to grow your fanbase on social media is to add social share buttons to your website or blog. These buttons can link to your social media pages

Many of you have your favorite restaurant that you frequent because you like it, and in some cases, love it. And while the restaurant may have some great advertisements, your

Facebook is tweaking its feed to give you better quality, and more posts that you may engage with longer. Facebook announced in a post that it had tweaked its algorithm

If you’ve ever perused Pinterest, you’ve probably realized by now that gaining followers, and particularly the right followers, is not always as easy as it seems. But don’t give

If you only had ten seconds to talk about your company, what would you say? Now turn that challenge into a video and you’ve got Snapchat! The photo vanishing app

It is easy to get stuck in a rut when posting to various social media channels for your business. Sticking to your weekly routine is easy, but is it profitable?

Holland’s Custom Cabinets is a high-end custom cabinetry manufacturer that serves both commercial and residential projects in Southern California. They partnered with KWSM to implement a brand refresh and an

Putterman Law is a business litigation and construction law firm specializing in representing clients in complex legal disputes. Based in Southern California, the firm’s attorneys serve clients throughout California and

Front Desk Supply is a leading hotel supply company with over 50 years of experience, trusted by hotel owners, general managers, and housekeeping directors across the United States. They specialize

Americover is a leading U.S.-based supplier of plastic sheeting and polyethylene solutions. They serve a diverse clientele across the construction, horticulture, and agriculture industries, providing high-quality products for a wide

How to Create Accountability In The Workplace The Merriam-Webster definition of accountability is “an obligation or willingness to accept responsibility or to account for one’s actions.” However, most people view

Each quarter, the KWSM team attends a professional development seminar led by an expert in their respective industry. Recently, we heard from Culture Index Executive Advisor, Tim O’Connor. During this

Recently, I had the opportunity to mentor KWSM Project Manager Alli Knight during the annual KWSM Mentorship Program. This program takes place for 3 months every year and pairs up