The CEO’s Guide to Employer Branding
Finding and retaining top talent has become the single greatest hurdle to scaling a modern business. For years, I’ve watched CEOs treat recruiting as an
Katie Wagner
May 7, 2026
Finding and retaining top talent has become the single greatest hurdle to scaling a modern business. For years, I’ve watched CEOs treat recruiting as an
Four out of every five American corporations now leverage social media to help expand their client base and build relationships with customers. This is not limited to large companies with
One great way to grow your fanbase on social media is to add social share buttons to your website or blog. These buttons can link to your social media pages
Many of you have your favorite restaurant that you frequent because you like it, and in some cases, love it. And while the restaurant may have some great advertisements, your
Facebook is tweaking its feed to give you better quality, and more posts that you may engage with longer. Facebook announced in a post that it had tweaked its algorithm
If you’ve ever perused Pinterest, you’ve probably realized by now that gaining followers, and particularly the right followers, is not always as easy as it seems. But don’t give
If you only had ten seconds to talk about your company, what would you say? Now turn that challenge into a video and you’ve got Snapchat! The photo vanishing app
It is easy to get stuck in a rut when posting to various social media channels for your business. Sticking to your weekly routine is easy, but is it profitable?
You’ve finally come around. You are now convinced that you need to create content to reach your audience. But your start may begin like many others – staring at a
Holland’s Custom Cabinets is a high-end custom cabinetry manufacturer that serves both commercial and residential projects in Southern California. They partnered with KWSM to implement a brand refresh and an
Putterman Law is a business litigation and construction law firm specializing in representing clients in complex legal disputes. Based in Southern California, the firm’s attorneys serve clients throughout California and
Front Desk Supply is a leading hotel supply company with over 50 years of experience, trusted by hotel owners, general managers, and housekeeping directors across the United States. They specialize
Americover is a leading U.S.-based supplier of plastic sheeting and polyethylene solutions. They serve a diverse clientele across the construction, horticulture, and agriculture industries, providing high-quality products for a wide
How to Create Accountability In The Workplace The Merriam-Webster definition of accountability is “an obligation or willingness to accept responsibility or to account for one’s actions.” However, most people view
Each quarter, the KWSM team attends a professional development seminar led by an expert in their respective industry. Recently, we heard from Culture Index Executive Advisor, Tim O’Connor. During this
Recently, I had the opportunity to mentor KWSM Project Manager Alli Knight during the annual KWSM Mentorship Program. This program takes place for 3 months every year and pairs up
