The CEO’s Guide to Employer Branding
Finding and retaining top talent has become the single greatest hurdle to scaling a modern business. For years, I’ve watched CEOs treat recruiting as an
Katie Wagner
May 7, 2026
Finding and retaining top talent has become the single greatest hurdle to scaling a modern business. For years, I’ve watched CEOs treat recruiting as an
The race for your attention and eyeballs is intensifying and YouTube wants you to chat about it. Instagram may have finally rolled out its algorithm, and emojis are evolving to
It’s no secret: our culture is mobile obsessed. It doesn’t matter where we go, we see people on their phones at the beach, in the car, in line at the
The “flow” of your Instagram feed can make or break your account. You might be posting great content, with tons of original, beautiful photography but if you don’t present your
If someone offered you a free meal at your favorite restaurant, would you take it? Probably. Now, if someone offered you a free meal at your favorite restaurant but required
Social media platforms are no longer comfortable with casual audiences. With each channel fighting for a larger slice of the pie, they are looking to lock us in with
You put a ton of effort into coming up with thoughtful, valuable content to share with your Facebook fans, but it’s just not getting the engagement you were hoping for.
Setting out to bake a cake without knowing the ingredients or what steps to follow is a useless endeavor and a waste of time. In the same vain, trying
Twitter is taking a proactive stance against cyber-bullying, Snapchat faces legal scrutiny over a filter, and Pinterest is taking the world by storm. These are some of the major social
Holland’s Custom Cabinets is a high-end custom cabinetry manufacturer that serves both commercial and residential projects in Southern California. They partnered with KWSM to implement a brand refresh and an
Putterman Law is a business litigation and construction law firm specializing in representing clients in complex legal disputes. Based in Southern California, the firm’s attorneys serve clients throughout California and
Front Desk Supply is a leading hotel supply company with over 50 years of experience, trusted by hotel owners, general managers, and housekeeping directors across the United States. They specialize
Americover is a leading U.S.-based supplier of plastic sheeting and polyethylene solutions. They serve a diverse clientele across the construction, horticulture, and agriculture industries, providing high-quality products for a wide
How to Create Accountability In The Workplace The Merriam-Webster definition of accountability is “an obligation or willingness to accept responsibility or to account for one’s actions.” However, most people view
Each quarter, the KWSM team attends a professional development seminar led by an expert in their respective industry. Recently, we heard from Culture Index Executive Advisor, Tim O’Connor. During this
Recently, I had the opportunity to mentor KWSM Project Manager Alli Knight during the annual KWSM Mentorship Program. This program takes place for 3 months every year and pairs up
