It’s no secret: our culture is mobile obsessed. It doesn’t matter where we go, we see people on their phones at the beach, in the car, in line at the grocery store, and even while carrying on a conversation with friends over dinner. With today’s tech-savvy consumers, it’s widely expected that your website will operate perfectly regardless of whether your customers are at their desk or on the go.
Are you missing out on new customers because your website isn’t mobile ready? Here are the top reasons your website must be mobile responsive.
Mobile is More Than a Trend
In 2014, a major headline rocked the business world. It was the first time that mobile web browsing would surpass desktop browsing. Many business owners panicked and scrambled to create a mobile site. However, in the scramble, many forgot the importance of a top-notch user experience and a strategy for addressing the changing needs of continual technological advances.
A Consistent and Intuitive User Experience
Mobile users are notorious for switching between devices. They begin their searches on their smartphones while waiting in line at Starbucks or battling traffic, and they finish their purchases from their laptops when they arrive at home. It’s essential for your site to be consistent across all devices and have a user experience that guides the customer through your site without ever letting them get lost.
Social Referrals Are On Mobile
With the increasing focus on social media marketing, businesses need to remember that most people are accessing their social media accounts from their mobile devices. So as your social media campaigns continue to drive traffic to your website, you need to be sure that your website looks just as good on mobile as the social media channels that pave the way.
The All Powerful SEO
Last spring, Google rocked the business world again with its announcement that mobile-friendly sites would appear higher in searches that were being conducted on mobile devices. This remains true today – if your customer is searching for your product or service from his or her smartphone, your mobile responsive site will likely rank higher than your competitor’s non-mobile friendly sites.
One and You’re Done
In the early days of mobile, two sites were often created – one for traditional web browsing and a light version designed for mobile browsing. With mobile responsive designs, two sites are a thing of the past. Now, you create one site, and the features and design get carried across all devices.
Digital Relevance into the Future
It seems like the moment you purchase your new piece of technology, a newer version gets released. Between all the heavy hitters in the mobile technology industry, advances are happening every single day. A mobile responsive website not only makes your site look great on today’s mobile devices, it will work on those devices that have yet to be released, making your digital branding relevant even through changing times.
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