The CEO’s Guide to Employer Branding
Finding and retaining top talent has become the single greatest hurdle to scaling a modern business. For years, I’ve watched CEOs treat recruiting as an
Katie Wagner
May 7, 2026
Finding and retaining top talent has become the single greatest hurdle to scaling a modern business. For years, I’ve watched CEOs treat recruiting as an
In an afford to generate more revenue from the photo and video sharing application, Snapchat gave a major makeover to their app which users woke up to Wednesday morning. The
Businesses are finally getting special recognition on Instagram with an upcoming upgrade that will allow them to do what they’ve been wanting – to set their company apart from
You have a fantastic team and you’ve worked hard to build a strong company culture. The do’s and don’ts of Instagram can be tricky at times, but if you want
Twitter’s main search tool is handy for quick searches, but you may need something more robust to reach your ideal audience. Using the “advanced search” feature can help you pinpoint
Instagram hops aboard the merry-go-round with video, Twitter goes gaga over GIFs, and Facebook fires up the livestream map this week. These are some of the social media stories in
Pinterest’s “Pin It” button has a new neighbor, and it is a game-changer for businesses selling products online. The social media platform is now allowing users to purchase directly on
Something new could soon be headed to your timeline! Facebook will soon be rolling out a new topic-based format to break up the stories and content that you see. The
For most businesses, generating leads is the ultimate benefit of creating and cultivating a community on social media. In order to make social media the effective lead generator you want,
Holland’s Custom Cabinets is a high-end custom cabinetry manufacturer that serves both commercial and residential projects in Southern California. They partnered with KWSM to implement a brand refresh and an
Putterman Law is a business litigation and construction law firm specializing in representing clients in complex legal disputes. Based in Southern California, the firm’s attorneys serve clients throughout California and
Front Desk Supply is a leading hotel supply company with over 50 years of experience, trusted by hotel owners, general managers, and housekeeping directors across the United States. They specialize
Americover is a leading U.S.-based supplier of plastic sheeting and polyethylene solutions. They serve a diverse clientele across the construction, horticulture, and agriculture industries, providing high-quality products for a wide
How to Create Accountability In The Workplace The Merriam-Webster definition of accountability is “an obligation or willingness to accept responsibility or to account for one’s actions.” However, most people view
Each quarter, the KWSM team attends a professional development seminar led by an expert in their respective industry. Recently, we heard from Culture Index Executive Advisor, Tim O’Connor. During this
Recently, I had the opportunity to mentor KWSM Project Manager Alli Knight during the annual KWSM Mentorship Program. This program takes place for 3 months every year and pairs up
