
Brand Journalism for Recruiting: Using Employee Stories to Attract Top Talent
The era of the “polished corporate facade” is over. Today’s top talent – the high-performers who can actually transform your company – are immune to

The era of the “polished corporate facade” is over. Today’s top talent – the high-performers who can actually transform your company – are immune to

It’s the week of makeovers for many social media platforms. Facebook is testing a new design of desktop Pages that no longer includes right-rail ads, Snapchat’s redesign aims for subscribers,

In an afford to generate more revenue from the photo and video sharing application, Snapchat gave a major makeover to their app which users woke up to Wednesday morning. The

Businesses are finally getting special recognition on Instagram with an upcoming upgrade that will allow them to do what they’ve been wanting – to set their company apart from

You have a fantastic team and you’ve worked hard to build a strong company culture. The do’s and don’ts of Instagram can be tricky at times, but if you want
Twitter’s main search tool is handy for quick searches, but you may need something more robust to reach your ideal audience. Using the “advanced search” feature can help you pinpoint

Instagram hops aboard the merry-go-round with video, Twitter goes gaga over GIFs, and Facebook fires up the livestream map this week. These are some of the social media stories in

Pinterest’s “Pin It” button has a new neighbor, and it is a game-changer for businesses selling products online. The social media platform is now allowing users to purchase directly on

Something new could soon be headed to your timeline! Facebook will soon be rolling out a new topic-based format to break up the stories and content that you see. The

Holland’s Custom Cabinets is a high-end custom cabinetry manufacturer that serves both commercial and residential projects in Southern California. They partnered with KWSM to implement a brand refresh and an

Putterman Law is a business litigation and construction law firm specializing in representing clients in complex legal disputes. Based in Southern California, the firm’s attorneys serve clients throughout California and

Front Desk Supply is a leading hotel supply company with over 50 years of experience, trusted by hotel owners, general managers, and housekeeping directors across the United States. They specialize

Americover is a leading U.S.-based supplier of plastic sheeting and polyethylene solutions. They serve a diverse clientele across the construction, horticulture, and agriculture industries, providing high-quality products for a wide

How to Create Accountability In The Workplace The Merriam-Webster definition of accountability is “an obligation or willingness to accept responsibility or to account for one’s actions.” However, most people view

Each quarter, the KWSM team attends a professional development seminar led by an expert in their respective industry. Recently, we heard from Culture Index Executive Advisor, Tim O’Connor. During this

Recently, I had the opportunity to mentor KWSM Project Manager Alli Knight during the annual KWSM Mentorship Program. This program takes place for 3 months every year and pairs up