Pinterest’s “Pin It” button has a new neighbor, and it is a game-changer for businesses selling products online. The social media platform is now allowing users to purchase directly on the platform with the new “Buy It” button. The change is a big boost for businesses looking to cash in on online shoppers.
If you own an eCommerce store, you need a full digital marketing eCommerce strategy. Learn about eCommerce digital marketing strategy here. Pinterest can be one part of that strategy, but there are many elements that go into it.
Buy It Button’s Function
The “Buy It” button’s function allows you to know more than whether a product is for sale. If you are looking for something specific you can use the price filter to further evaluate the pins that fit your price range. If there is more than one color of the product, you can swipe through the available options. Between filtering for price and color, shoppers’ options become more exclusive to what they are seeking.
Easy buying options like this can help with conversion rate optimization or CRO. Learn about what goes into CRO for your website here.
Shopping Securely Through Pinterest
If you’re wondering whether the new checkout for purchasing products through Pinterest is secure, Pinterest is working with Apple Pay and other credit card processors to allow for safe payment transactions. Basically, it aims to offer the same secure buying experience as other popular sites that use the same payment methods.
As far as how buyable Pins affect your business, Pinterest doesn’t take a cut from business sales. Also, shipping and customer service are handled by your business as usual. Businesses aren’t giving up anything to place the “Buy It” button on their products and they still get to manage their customer service and shipping methods as they normally would.
Security is important for your website as well, not just Pinterest. Learn about the importance of web maintenance here.
Limited Release
As of now, Buyable Pins aren’t available to all retailers. Only select U.S. retailers and businesses that use e-commerce platforms such as Shopify, Demandware, BigCommerce, IBM Commerce, and Magneto. Although, Pinterest does note that they plan to incorporate more integrations in the future.
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If you are ready to help your eCommerce brand take off fill out the form below to get started with your eCommerce digital marketing strategy or learn more about our digital marketing strategy services here.
