The CEO’s Guide to Employer Branding
Finding and retaining top talent has become the single greatest hurdle to scaling a modern business. For years, I’ve watched CEOs treat recruiting as an
Katie Wagner
May 7, 2026
Finding and retaining top talent has become the single greatest hurdle to scaling a modern business. For years, I’ve watched CEOs treat recruiting as an
Facebook is continuing its quest for video based dominance with its latest Messenger update. Meanwhile, LinkedIn is getting technical with new conversion tracking abilities, and things are getting drafty at
Since its release, Facebook Live has become a well-used tool for businesses – and with good reason! The social network’s live-streaming capability makes it possible for businesses to reach audiences
Facebook recently announced the launch of Marketplace, a new feature that allows users to buy and sell on the social media platform. From jewelry to household goods to electronics, Marketplace
You’re writing great blogs with excellent content, but you’re still not seeing your reader count increasing? Don’t worry: If it’s not you, it may be the structure of your blog.
Facebook is taking video one step further with new 360-degree capabilities for mobile ads! Meanwhile, Twitter is finally making its Moments feature available to everyone, and YouTube is ramping up
Have you ever sent someone a text message, only for it to go completely unanswered? Of course, you have! We’ve all been there, and it’s not a good feeling. No one
In the world of social media, first impressions are everything. How your channels look at first glance will determine whether a viewer likes what they see and continues browsing through
Pinterest is by far one of the most visual social media platforms. With that prominence as a powerful visual search engine, comes an opportunity to utilize the platform to boost traffic
Holland’s Custom Cabinets is a high-end custom cabinetry manufacturer that serves both commercial and residential projects in Southern California. They partnered with KWSM to implement a brand refresh and an
Putterman Law is a business litigation and construction law firm specializing in representing clients in complex legal disputes. Based in Southern California, the firm’s attorneys serve clients throughout California and
Front Desk Supply is a leading hotel supply company with over 50 years of experience, trusted by hotel owners, general managers, and housekeeping directors across the United States. They specialize
Americover is a leading U.S.-based supplier of plastic sheeting and polyethylene solutions. They serve a diverse clientele across the construction, horticulture, and agriculture industries, providing high-quality products for a wide
How to Create Accountability In The Workplace The Merriam-Webster definition of accountability is “an obligation or willingness to accept responsibility or to account for one’s actions.” However, most people view
Each quarter, the KWSM team attends a professional development seminar led by an expert in their respective industry. Recently, we heard from Culture Index Executive Advisor, Tim O’Connor. During this
Recently, I had the opportunity to mentor KWSM Project Manager Alli Knight during the annual KWSM Mentorship Program. This program takes place for 3 months every year and pairs up
