The CEO’s Guide to Employer Branding
Finding and retaining top talent has become the single greatest hurdle to scaling a modern business. For years, I’ve watched CEOs treat recruiting as an
Katie Wagner
May 7, 2026
Finding and retaining top talent has become the single greatest hurdle to scaling a modern business. For years, I’ve watched CEOs treat recruiting as an
Social media has been changing and evolving for years. Look back to the days of MySpace, before Facebook even existed. Then Facebook stole the popularity, Twitter was growing in numbers
In a Newsfeed filled with quick status updates and easy-to-read posts, where do Notes fit in on Facebook? Notes is a simple text editor that allows you to publish documents
With more than 300 million active users and 4.2 billion daily post likes, it’s no surprise that businesses are flocking to Instagram to tell their stories through the popular visual-based
Instagram is stepping up its advertising game with full-screen, immersive vertical videos ads to its Stories feature. Meanwhile, Twitter is shutting down its Dashboard app after only six months, and
When it comes to content creation, variety is key. And with Facebook’s new posting interface, it’s easier than ever to shake up your content calendar in order to engage
Diversifying the content you post to your company’s business page will draw more attention and help you stand out amongst the crowd. Facebook business pages provide a multitude of options
Last week we discussed the differences between social media and email and threw them in the ring for an epic duel. Turns out, they are both beneficial to marketers who
Facebook just made it easier for you to connect with your customers to help achieve your desired results. The platform recently launched a new interface for you to take action
Holland’s Custom Cabinets is a high-end custom cabinetry manufacturer that serves both commercial and residential projects in Southern California. They partnered with KWSM to implement a brand refresh and an
Putterman Law is a business litigation and construction law firm specializing in representing clients in complex legal disputes. Based in Southern California, the firm’s attorneys serve clients throughout California and
Front Desk Supply is a leading hotel supply company with over 50 years of experience, trusted by hotel owners, general managers, and housekeeping directors across the United States. They specialize
Americover is a leading U.S.-based supplier of plastic sheeting and polyethylene solutions. They serve a diverse clientele across the construction, horticulture, and agriculture industries, providing high-quality products for a wide
How to Create Accountability In The Workplace The Merriam-Webster definition of accountability is “an obligation or willingness to accept responsibility or to account for one’s actions.” However, most people view
Each quarter, the KWSM team attends a professional development seminar led by an expert in their respective industry. Recently, we heard from Culture Index Executive Advisor, Tim O’Connor. During this
Recently, I had the opportunity to mentor KWSM Project Manager Alli Knight during the annual KWSM Mentorship Program. This program takes place for 3 months every year and pairs up
