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Everything You Need To Know About Creating a Digital Marketing Strategy
What is a digital marketing strategy? Do you even need one? How do you create a digital marketing strategy, and what should be in it?
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Recent Case Studies
Case Study: Lead Generation Marketing Strategy for Medical Device Sales
For specialized products, like medical devices, generating leads from the right audience poses unique challenges. A lead generation marketing strategy, bridging the gap between businesses and potential customers in the
Case Study: How a Website Redesign Launched a New Brand
In the face of adversity, many businesses not only survived but thrived through the pandemic. Among these success stories were San Diego Family Mediation and Orange County Family Mediation, sister
Web Design Agency Case Study: Creating a Website That Converts
Unlocking the potential of your website goes beyond just aesthetics; it’s about creating a digital handshake that welcomes and guides your customers toward making that decisive click. In this case
Case Study: Using an Employer Branding Strategy To Attract New Talent
As a pioneering semiconductor manufacturer in Germany, our client was looking to cultivate a strong global presence but found it challenging to compete against US-based big tech companies in talent
Inside KWSM
KWSM Pursues Greater Understanding of Team Member Work Traits
Each quarter, the KWSM team attends a professional development seminar led by an expert in their respective industry. Recently, we heard from Culture Index Executive Advisor, Tim O’Connor. During this
Making Agency Operations More Efficient | KWSM Mentorship Program
Recently, I had the opportunity to mentor KWSM Project Manager Alli Knight during the annual KWSM Mentorship Program. This program takes place for 3 months every year and pairs up
KWSM Leadership Program: Discovering the Leader Within
The KWSM Leadership Program is a 12-week course designed to help team members discover the leaders we can all learn to be. CEO Katie Wagner guides a group of like-minded
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Latest Posts
Decorate Your Pics With Twitter’s #Stickers
Have you ever felt that your pictures on Twitter lacked a little oomph? With Twitter’s new #Stickers, you can put your creativity to the test by adding accessories, emojis, and
What You Need To Know About Instagram’s Explore New Channels
Video has become an important element for Instagram, which was originally introduced as a photo-sharing app. Because of that, Instagram wants you to watch more video. The app is making
Social Networks Ramp Up Live Streaming War
Video and more importantly live streaming are dominating the chatter on social networks. Several platforms are stepping up their game to fight for live video supremacy. Here are some of
Twitter Extends Its Video Length To 140 Seconds
Twitter is reprioritizing! The social network announced it would triple its video limit from 30 seconds to 140 seconds in efforts to encourage the posting of more video content among
How to Tell Your Company's Story By Live Streaming
As the social media universe expands, platforms are learning more about what users care about most. Live streaming is perhaps the hottest technology because it allows users to broadcast their
Instagram Hops Aboard the Algorithm Train
If you’ve noticed that your BFF’s posts from the night before are appearing higher on your Instagram timeline than your old college roommate’s post from 10 minutes ago don’t be
Everything You Need To Know About Facebook’s 360-Degree Photos
Lost in the announcement of Facebook’s new video comments feature was the new 360-degree photo feature Facebook introduced last week. All desktop users can upload the photos although you will
Twitter Copycats the Carousel while Facebook Messes with its Messenger
More changes for Facebook, meanwhile Twitter going to copycat the carousel ad format, and LinkedIn is now Microsoft property. These are some of the stories in the news this week.