The CEO’s Guide to Employer Branding
Finding and retaining top talent has become the single greatest hurdle to scaling a modern business. For years, I’ve watched CEOs treat recruiting as an
Katie Wagner
May 7, 2026
Finding and retaining top talent has become the single greatest hurdle to scaling a modern business. For years, I’ve watched CEOs treat recruiting as an
Is your business pinning away on Pinterest, but you aren’t sure if you’re doing a good job? The visual platform is taking away the guesswork and handing you the keys
When your company is joining forces with another business, it’s easy to get caught up in all the moving parts. From the changes in company structure to the endless meetings,
LinkedIn recently launched its largest desktop redesign ever. The new updates, which give the desktop experience a much-needed facelift, reduce clutter across the board, including on company pages, feeds, and
Social giant Facebook has always valued its users’ interests. So to keep your timeline tailored to exactly what you want to see, the platform will soon be changing up its
Remember the pre-algorithm days, when you could rest assured your social posts were finding a home within your followers’ newsfeeds? Those were the good old days. Since Facebook and Instagram
When your company organizes special events, this is the perfect time to market your brand and capitalize on the event with social media. The content you gather from the “big
Facebook Inc. took storytelling to new levels last week when they released Instagram Slideshows. Users are now able to post a series of 10 photos or videos within one post.
It comes as no surprise that social media is the place to bring your business. If your business is already online, posting on one channel or a handful, you
Holland’s Custom Cabinets is a high-end custom cabinetry manufacturer that serves both commercial and residential projects in Southern California. They partnered with KWSM to implement a brand refresh and an
Putterman Law is a business litigation and construction law firm specializing in representing clients in complex legal disputes. Based in Southern California, the firm’s attorneys serve clients throughout California and
Front Desk Supply is a leading hotel supply company with over 50 years of experience, trusted by hotel owners, general managers, and housekeeping directors across the United States. They specialize
Americover is a leading U.S.-based supplier of plastic sheeting and polyethylene solutions. They serve a diverse clientele across the construction, horticulture, and agriculture industries, providing high-quality products for a wide
How to Create Accountability In The Workplace The Merriam-Webster definition of accountability is “an obligation or willingness to accept responsibility or to account for one’s actions.” However, most people view
Each quarter, the KWSM team attends a professional development seminar led by an expert in their respective industry. Recently, we heard from Culture Index Executive Advisor, Tim O’Connor. During this
Recently, I had the opportunity to mentor KWSM Project Manager Alli Knight during the annual KWSM Mentorship Program. This program takes place for 3 months every year and pairs up
