The CEO’s Guide to Employer Branding
Finding and retaining top talent has become the single greatest hurdle to scaling a modern business. For years, I’ve watched CEOs treat recruiting as an
Katie Wagner
May 7, 2026
Finding and retaining top talent has become the single greatest hurdle to scaling a modern business. For years, I’ve watched CEOs treat recruiting as an
Would you allow your 17-year-old to take charge of your business’ finances? “Absolutely not!” “Are you insane!” “Not in a million years!” We’re sure you’re internally shouting one of these
In today’s world, it seems some influencers have the golden touch! The latest trend in online advertising is social media influencers, which are popular social media socialites that have a
With a steadily growing 700 million monthly active users, Instagram is one of the most popular social media channels out there. However, just because people are using Instagram, doesn’t mean
Many in-house employees running social media channels face the challenge of not having enough time to craft authentic content to fill their business’ needs. Juggling other job duties and day-to-day
From recipes to jewelry, millions globally have relied on Pinterest to expand their digital footprint online, some growing their business in the process. But unlike the diversity of the pins on
Building a following for your brand on social media can feel like a roller coaster ride. Just when you’re relishing in the high of reaching a new follower plateau, whether
Long gone are the days when hashtags were used exclusively for organizing Twitter conversations. Today, hashtags can be seen everywhere, on and off social media. Celebrities Jimmy Fallon and Sophia
You may remember him as Lil Bow Wow, the famous 90’s child rapper, but last week he was known as the guy who was caught lying about his lavish lifestyle
Holland’s Custom Cabinets is a high-end custom cabinetry manufacturer that serves both commercial and residential projects in Southern California. They partnered with KWSM to implement a brand refresh and an
Putterman Law is a business litigation and construction law firm specializing in representing clients in complex legal disputes. Based in Southern California, the firm’s attorneys serve clients throughout California and
Front Desk Supply is a leading hotel supply company with over 50 years of experience, trusted by hotel owners, general managers, and housekeeping directors across the United States. They specialize
Americover is a leading U.S.-based supplier of plastic sheeting and polyethylene solutions. They serve a diverse clientele across the construction, horticulture, and agriculture industries, providing high-quality products for a wide
How to Create Accountability In The Workplace The Merriam-Webster definition of accountability is “an obligation or willingness to accept responsibility or to account for one’s actions.” However, most people view
Each quarter, the KWSM team attends a professional development seminar led by an expert in their respective industry. Recently, we heard from Culture Index Executive Advisor, Tim O’Connor. During this
Recently, I had the opportunity to mentor KWSM Project Manager Alli Knight during the annual KWSM Mentorship Program. This program takes place for 3 months every year and pairs up
