The CEO’s Guide to Employer Branding
Finding and retaining top talent has become the single greatest hurdle to scaling a modern business. For years, I’ve watched CEOs treat recruiting as an
Katie Wagner
May 7, 2026
Finding and retaining top talent has become the single greatest hurdle to scaling a modern business. For years, I’ve watched CEOs treat recruiting as an
Social media for business is the smartest route you could take when marketing your product or service. With so many options and platforms to choose from, it’s easy to get
Great social media content creation includes a number of components. From vibrant imagery to a powerful message that encourages your target audience to take action, it’s easy for your business
They say revenge is a dish serve cold, but when it comes to user data, Linkedin prefers to serve theirs anonymously. A new demographics tool is giving website owners and
You can’t believe everything you hear and that’s especially true when it comes to social media, and more specifically, Facebook Advertising. Many businesses are hesitant to advertise on the platform
You can’t put it off any longer, and you shouldn’t want to! The future of marketing is here, and social media plays a much large roll in today’s digital world.
With more than 700 million users snapping vibrant selfies on Instagram, it’s no surprise that businesses are flocking to this visual social media platform to promote their products. From photo
If you’ve been struggling to expand your reach and generate sales and leads on LinkedIn recently, listen up! A new update to its popular ‘Trending Topics’ module is the answer
Sure, you know the Instagram basics. In fact, you might even consider yourself something of an Instagram aficionado…but the popular photo-sharing app has a few lesser-known features that even the
Holland’s Custom Cabinets is a high-end custom cabinetry manufacturer that serves both commercial and residential projects in Southern California. They partnered with KWSM to implement a brand refresh and an
Putterman Law is a business litigation and construction law firm specializing in representing clients in complex legal disputes. Based in Southern California, the firm’s attorneys serve clients throughout California and
Front Desk Supply is a leading hotel supply company with over 50 years of experience, trusted by hotel owners, general managers, and housekeeping directors across the United States. They specialize
Americover is a leading U.S.-based supplier of plastic sheeting and polyethylene solutions. They serve a diverse clientele across the construction, horticulture, and agriculture industries, providing high-quality products for a wide
How to Create Accountability In The Workplace The Merriam-Webster definition of accountability is “an obligation or willingness to accept responsibility or to account for one’s actions.” However, most people view
Each quarter, the KWSM team attends a professional development seminar led by an expert in their respective industry. Recently, we heard from Culture Index Executive Advisor, Tim O’Connor. During this
Recently, I had the opportunity to mentor KWSM Project Manager Alli Knight during the annual KWSM Mentorship Program. This program takes place for 3 months every year and pairs up
