The CEO’s Guide to Employer Branding
Finding and retaining top talent has become the single greatest hurdle to scaling a modern business. For years, I’ve watched CEOs treat recruiting as an
Katie Wagner
May 7, 2026
Finding and retaining top talent has become the single greatest hurdle to scaling a modern business. For years, I’ve watched CEOs treat recruiting as an
Updated on February 22, 2024: This post was originally published June 1, 2023 and has been revamped and updated for accuracy and comprehensiveness. To generate leads, you must generate
Attention is the new currency; having clear, concise, and impactful brand messaging now serves as the foundation for all your marketing efforts. At the heart of an effective brand messaging
Are you eager to unlock the power of your brand’s narrative and captivate your audience? A company story is a meticulous blend of precision, creativity, and strategic insight. Done right,
Every day, we get slammed with seemingly endless streams of information, so cutting through the noise and standing out is more important than ever. That’s where the art of company
Each quarter, the KWSM team attends a professional development seminar led by an expert in their respective industry. Recently, we heard from Culture Index Executive Advisor, Tim O’Connor. During this
Using Brand Journalism in Web Design can be a challenge. Learn how storytelling, UX/UI best practices & E-E-A-T guidelines create an effective website.
Who is the hero of your brand story? This question is critical to how we help our clients connect with their customers. Because if the hero of your company’s
The most important capability of Google Tag Manager or GTM allows your businesses to set up more advanced website tracking in Google Analytics 4, which can do much more. In
Holland’s Custom Cabinets is a high-end custom cabinetry manufacturer that serves both commercial and residential projects in Southern California. They partnered with KWSM to implement a brand refresh and an
Putterman Law is a business litigation and construction law firm specializing in representing clients in complex legal disputes. Based in Southern California, the firm’s attorneys serve clients throughout California and
Front Desk Supply is a leading hotel supply company with over 50 years of experience, trusted by hotel owners, general managers, and housekeeping directors across the United States. They specialize
Americover is a leading U.S.-based supplier of plastic sheeting and polyethylene solutions. They serve a diverse clientele across the construction, horticulture, and agriculture industries, providing high-quality products for a wide
How to Create Accountability In The Workplace The Merriam-Webster definition of accountability is “an obligation or willingness to accept responsibility or to account for one’s actions.” However, most people view
Each quarter, the KWSM team attends a professional development seminar led by an expert in their respective industry. Recently, we heard from Culture Index Executive Advisor, Tim O’Connor. During this
Recently, I had the opportunity to mentor KWSM Project Manager Alli Knight during the annual KWSM Mentorship Program. This program takes place for 3 months every year and pairs up
