In a world where online storefronts have replaced a lot of brick-and-mortar locations, businesses are on a mission to improve their online customer experience (CX). Cue the AI chatbot. Many companies have turned to this form of communication as a seamless and efficient way to engage with their customers, enhance the overall shopping experience, and boost productivity.
What is an AI Chatbot?
An AI chatbot is a conversational AI tool that automates interactions with customers in a familiar and human-like manner. Over time, AI chatbots have evolved from only being able to answer a limited number of common questions to understanding a customer’s emotional state and answering complex questions.
Here are some of the top features AI chatbots have to offer:
Virtual Shopping Assistant
An AI chatbot can learn the user’s activity and offer suggestions on products, acting as a virtual shopping assistant. It can guide customers, answer their questions, and even provide purchase recommendations based on their preferences. When a new visitor comes to the website, the bot will automatically greet the shopper through a chat window, offering assistance and notifying them of any current promotions. The potential consumer can then type responses into the chat window to ask questions or request recommendations, which the chatbot will answer in a matter of seconds.
24/7 Customer Support
Standard business hours are practically obsolete as users can visit a website anytime and get answers regarding their orders. Customers from different time zones or with varying schedules can get assistance when it works best for them. AI chatbots aren’t just answering FAQs, they’re changing how companies interact with their customers. The push toward customer self-service on websites can potentially reduce reliance on customer support staff, improve customer satisfaction, and save you money.
Cross-Selling & Upselling Potential
Programmed to suggest related or complementary products, AI chatbots can facilitate upselling and cross-selling opportunities. They can also offer advice on which bundles of services or products to purchase simultaneously. Recommended product(s) are strategically displayed in the chat and can be added directly to the cart from there, making conversion effortless for the customer.
Are You Looking to Increase Your Online Customer Experience?
Whether you want to get to know your customers better or would like to offer more around-the-clock support, adding an AI chatbot to your website may be just the solution you need.
According to Hiver, website chats lead to a 48% increase in revenue per chat hour and a 40% increase in conversion rate.
“A thoughtfully implemented AI chatbot can provide an effortless user experience on your website. By answering FAQs, giving product recommendations, or providing order status, chatbots help guide potential customers through purchases effortlessly.”
– Julia Chanterrwyn, UX Specialist, KWSM
Today’s consumers expect to have a flawless and efficient experience on the Internet. Fill out the form below to schedule a conversation with KWSM about your website needs.
