Think of a website building company as an extension of your team. They should be strategic partners who can propel your website forward, ensuring it effectively communicates your message and connects with the ideal audience. Choosing the right website builder means finding someone who understands your business goals and can translate them into an online experience that delivers results. How do you find this ideal partner? Start by asking these five essential questions.
At KWSM, we’re obsessed with crafting exceptional websites, and we understand the risks of choosing the wrong website development agency. After countless horror stories, we created this list of 5 essential questions to help you find the perfect partner for your website project.
1. Will My Website Be ADA Accessible?
An ADA-accessible website ensures everyone can use it regardless of ability, demonstrating your commitment to inclusivity. It also mitigates the potential for lawsuits. At KWSM, we believe everyone deserves a seamless online experience. We strictly adhere to ADA guidelines, ensuring your website is accessible to people with disabilities.
- ADA Compliance: We meticulously follow Web Content Accessibility Guidelines (WCAG) throughout the design process.
- Accessibility Features: Your site will be compatible with screen readers, have optimized alt text, and other essential features.
“With billions of people accessing the internet every day, it is important to make sure that your website is built with EVERY user in mind. At KWSM, a digital marketing agency, accommodating every user is always part of our best practices for web, in making sure your site follows the Web Content Accessibility Guidelines (WCAG), which aims to make content online more accessible to people with disabilities.”
Matthew Cancilla, Web Developer, KWSM: a digital marketing agency
2. Will My Website Be Optimized for Search Engines?
A website that can’t be found won’t generate business. KWSM builds websites with SEO in mind, so your target customers can easily discover you online. Additionally, we ensure that all content on your site is crafted to include relevant keywords and phrases that align with your business goals. Your website will be a powerful tool designed to climb the ranks of search engine results and capture the attention of those who matter most to your business.
- Keyword Strategy: We’ll identify the perfect search terms your website should rank for, boosting visibility.
- Technical SEO: We prioritize site speed, mobile responsiveness, and the other factors search engines love.
3. Will My Website Be Secure?
Cybersecurity is non-negotiable. We proactively safeguard your website from threats, protecting your business and your customers’ data. Website security is a shared responsibility. Inquire about the website building company’s security policies and understand the role you play in protecting your login credentials and other sensitive information.
- Security Protocols: We implement regular software updates, strong firewalls, and protection against hacking attempts.
- SSL Certificates: Your website will include this must-have security feature, encrypting data and building user trust.
4. Where Will the Images for the Website Come From?
Authentic visuals set your website apart. While stock photos can be a temporary solution, they lack the power of custom imagery. Custom photography and videos showcase the real faces behind your business, highlight your products or services in action, and create an emotional connection with potential customers. KWSM offers in-house photo and video services to streamline the process and deliver stunning results.
- Photography Services: Inquire if they offer photography and videography to help you create captivating visual content for your website.
“Videos and high-quality photos have transformed the way we interact with our customers. It’s no longer just text-based; the visual impact and personality you get from booking a shoot humanizes our brand. KWSM also offers this fantastic service called Video Studio Day, where you can visit a KWSM office and film professional speaking footage. The engagement with our audience has been incredible.”
Casey Dean, Video Producer, KWSM: a digital marketing agency
5. What Information Do You Need From Me?
The best website builders don’t start designing until they truly understand your business. At KWSM, we have a robust discovery process that includes in-depth FAQs so we can learn about your unique goals, target audience, and the competition you’re up against.
- Your Goals: Do you want to generate leads, boost online sales, or establish brand awareness? Be specific!
- Your Audience: Who are you trying to reach, and what are their biggest pain points?
- Your Competitors: What are they doing well online, and where do they fall short?
- Your Story: Sharing the history, values, and unique qualities of your business builds trust with potential customers.
Related Article: How to Hire a Web Development Company
Make a Better Website with KWSM
Choosing the right website building company is a big decision, but it’s an investment in your business’s future. By asking informed questions, you’ll gain the clarity to select a partner who delivers a website that drives results and helps your business thrive.
At KWSM, we believe in transparency and focusing on what matters: your success. Contact us today to discuss your website development needs, and let’s transform your online presence together.
