The CEO’s Guide to Employer Branding
Finding and retaining top talent has become the single greatest hurdle to scaling a modern business. For years, I’ve watched CEOs treat recruiting as an
Katie Wagner
May 7, 2026
Finding and retaining top talent has become the single greatest hurdle to scaling a modern business. For years, I’ve watched CEOs treat recruiting as an
The holidays are in full swing, and for many, this can be a chaotic time. That’s why it’s especially important to take a step back from the holiday madness and
We’re at the end of 2017, and there are now a wide variety of advertising options on Facebook’s platform for you to choose from. From lead generation to in-stream video
Although the holidays are a season of togetherness, it’s okay for your brand to strike out on its own path. With everyone re-decorating their websites and social content to look
The holiday season is a crunch, and while you likely got your eCommerce business positioned early, do you have the stamina to entice the procrastinators? It’s no surprise that
It’s December, and that means it’s time to start thinking about how you’re going to handle 2018. It might seem daunting, but having an idea of the trends rolling
Local businesses are often forgotten on large-scale social media platforms. However, Facebook is focusing a new app on them designed to generate more customers walking through their doors. It’s one
Managing your company’s social media accounts isn’t always a walk in the park (there’s a reason companies pay us to do it for them!). Between staying up-to-date on current trends,
When it comes to appearance, you cannot afford to make mistakes on Instagram! How your feed looks can influence whether a user opts in to follow your account or not.
Holland’s Custom Cabinets is a high-end custom cabinetry manufacturer that serves both commercial and residential projects in Southern California. They partnered with KWSM to implement a brand refresh and an
Putterman Law is a business litigation and construction law firm specializing in representing clients in complex legal disputes. Based in Southern California, the firm’s attorneys serve clients throughout California and
Front Desk Supply is a leading hotel supply company with over 50 years of experience, trusted by hotel owners, general managers, and housekeeping directors across the United States. They specialize
Americover is a leading U.S.-based supplier of plastic sheeting and polyethylene solutions. They serve a diverse clientele across the construction, horticulture, and agriculture industries, providing high-quality products for a wide
How to Create Accountability In The Workplace The Merriam-Webster definition of accountability is “an obligation or willingness to accept responsibility or to account for one’s actions.” However, most people view
Each quarter, the KWSM team attends a professional development seminar led by an expert in their respective industry. Recently, we heard from Culture Index Executive Advisor, Tim O’Connor. During this
Recently, I had the opportunity to mentor KWSM Project Manager Alli Knight during the annual KWSM Mentorship Program. This program takes place for 3 months every year and pairs up
