The CEO’s Guide to Employer Branding
Finding and retaining top talent has become the single greatest hurdle to scaling a modern business. For years, I’ve watched CEOs treat recruiting as an
Katie Wagner
May 7, 2026
Finding and retaining top talent has become the single greatest hurdle to scaling a modern business. For years, I’ve watched CEOs treat recruiting as an
With online advertising, an out-of-the-box outlook can keep ideas fresh and help you take your marketing strategy to the next level. Facebook’s advertising platform is a tried and true way
Last week we presented 3 major ways Facebook Groups can help you reach more people and expand your brand’s presence. Let’s recap about how you can take advantage of the
When you’re looking for people to represent your brand, you want to make sure that they’re the right fit. Most importantly, you want to work with someone who will be
During the month of January, as the world transitioned from the numbers ‘17 to ‘18, Facebook founder Mark Zuckerberg made the startling announcement that Facebook was gunning to change the
It’s a question we hear a lot, and one you may have asked a time or two. When you see posts from some companies exploding with hundreds of likes and
Even though Facebook recently changed its news feed to focus more on quality and engaging conversations between users, it hasn’t forgotten about businesses and how they can increase sales or
Whether you’re listening in on the office millenials’ conversations, or you’ve been recently scrolling through your Twitter feed, you may have heard the term Vero more than once this past
There’s been a lot of talk about Facebook lately and the major changes being made in their newsfeed. Not only is Facebook showing less content from business pages, but they
Holland’s Custom Cabinets is a high-end custom cabinetry manufacturer that serves both commercial and residential projects in Southern California. They partnered with KWSM to implement a brand refresh and an
Putterman Law is a business litigation and construction law firm specializing in representing clients in complex legal disputes. Based in Southern California, the firm’s attorneys serve clients throughout California and
Front Desk Supply is a leading hotel supply company with over 50 years of experience, trusted by hotel owners, general managers, and housekeeping directors across the United States. They specialize
Americover is a leading U.S.-based supplier of plastic sheeting and polyethylene solutions. They serve a diverse clientele across the construction, horticulture, and agriculture industries, providing high-quality products for a wide
How to Create Accountability In The Workplace The Merriam-Webster definition of accountability is “an obligation or willingness to accept responsibility or to account for one’s actions.” However, most people view
Each quarter, the KWSM team attends a professional development seminar led by an expert in their respective industry. Recently, we heard from Culture Index Executive Advisor, Tim O’Connor. During this
Recently, I had the opportunity to mentor KWSM Project Manager Alli Knight during the annual KWSM Mentorship Program. This program takes place for 3 months every year and pairs up
