Smooth Sailing: How To Navigate An Influencer Screening Process

Mar 2018
social media influencers
Photo Credit: @doyoutravel

When you’re looking for people to represent your brand, you want to make sure that they’re the right fit. Most importantly, you want to work with someone who will be a good representation of what your brand stands for. After all, these are people who will be helping you build your company by sharing it on a large scale with their online community. So, how do you ensure that you find people who are the right fit and willing to commit? Always remember these two key components:





Keeping track of potential influencers involves a lot of moving parts and pieces of information. Not only do you have to look at the quality of their content, but you also have to take note of their following to followers ratio, engagement, tone of voice, what their blog is like (if applicable), etc. To keep all of this information in line, you’ll want to create some type of organization process. Whether you use spreadsheets or a slideshow, you’ll have a much easier time analyzing all of the information, comparing influencers, and keeping track of who you’ve reached out to/who’s accepted your offer by using these tools. It’s also a great way to easily share everything with co-workers if someone else is working on the project with you.





One of the most disappointing situations you can encounter with influencers is having somebody not fulfill their end of the bargain. Whether they didn’t post your product or their photos didn’t clearly have your product featured, a sub-par experience can be troublesome. Although mistakes can happen, there are a couple of things you can do to help avoid this type of situation.


When you’re reaching out to potential influencers, be sure to include every detail of your offer. Spelling out exactly what you’re expecting from them gives you a solid foundation to work off of and eliminates any possible confusion. Aside from which platforms you want them to post to, also clarify which products you’d be sending to them or how much money you’d be willing to pay for their services. For example, if you have a clothing brand and you want them to post three times on Instagram and once on their blog, let them know what types of clothing they can pick from off of your site, how many pieces they can pick, and how many pieces you’ll select for them. If you know you’ll be paying them a large sum of money as opposed to swapping products for services, then you’ll also want to consider drawing up a contract for them to sign.


Once you have everything organized, check out some tips on how to choose the right influencers for your brand!


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