The CEO’s Guide to Employer Branding
Finding and retaining top talent has become the single greatest hurdle to scaling a modern business. For years, I’ve watched CEOs treat recruiting as an
Katie Wagner
May 7, 2026
Finding and retaining top talent has become the single greatest hurdle to scaling a modern business. For years, I’ve watched CEOs treat recruiting as an
March was not a kind month for Facebook. It’s impossible to have missed the news stories relating to Facebook and the private information they allowed third parties, most notably
Winter is over, spring is in full bloom, and what else comes to mind as the weather gets warmer other then you’re favorite chore – spring cleaning! And no, we’re
If you’re still promoting your product or service on your personal Instagram account, it’s time for a change. The perks of a business page are just too good to pass
Sometimes lightning strikes and everything comes together. However, these rare moments of wonder have a sturdy foundation of technique, hard work, and resilience. When it comes to creating a successful
Google Adwords is responsible for 33% of the total worldwide digital advertising revenue of $223.7 billion. The internet giant has finally launched an easier to use interface as well as
In 2016, Instagram committed a sin that users haven’t stopped talking about since: switching from its staple chronological feed to a relevancy-based one. Since then, users launched a bout of
Instagram is an increasingly popular medium, but one that hasn’t always been geared for businesses. It’s a great way to reach out to your customers, to show them
Many business owners ask the question, how do I know if social media marketing even works? The answer is simple; it’s all in the reporting. Facebook has the most advanced
Holland’s Custom Cabinets is a high-end custom cabinetry manufacturer that serves both commercial and residential projects in Southern California. They partnered with KWSM to implement a brand refresh and an
Putterman Law is a business litigation and construction law firm specializing in representing clients in complex legal disputes. Based in Southern California, the firm’s attorneys serve clients throughout California and
Front Desk Supply is a leading hotel supply company with over 50 years of experience, trusted by hotel owners, general managers, and housekeeping directors across the United States. They specialize
Americover is a leading U.S.-based supplier of plastic sheeting and polyethylene solutions. They serve a diverse clientele across the construction, horticulture, and agriculture industries, providing high-quality products for a wide
How to Create Accountability In The Workplace The Merriam-Webster definition of accountability is “an obligation or willingness to accept responsibility or to account for one’s actions.” However, most people view
Each quarter, the KWSM team attends a professional development seminar led by an expert in their respective industry. Recently, we heard from Culture Index Executive Advisor, Tim O’Connor. During this
Recently, I had the opportunity to mentor KWSM Project Manager Alli Knight during the annual KWSM Mentorship Program. This program takes place for 3 months every year and pairs up
