The CEO’s Guide to Employer Branding
Finding and retaining top talent has become the single greatest hurdle to scaling a modern business. For years, I’ve watched CEOs treat recruiting as an
Katie Wagner
May 7, 2026
Finding and retaining top talent has become the single greatest hurdle to scaling a modern business. For years, I’ve watched CEOs treat recruiting as an
Instagram Stories is a quick and unique way to show your brand’s story to Instagram’s wide and rapidly growing audience. And while many initially viewed it as Instagram’s carbon copy
Twitter is taking aim at terrorism and spreaders of hateful messaging. The platform says it has removed one million accounts since 2015. It’s one of the trending stories in social
Remember grade school, when teachers constantly told you to listen and to be attentive? Those lessons were vital to learning how to better understand friends, family, and coworkers. It helped
Search Engine Marketing (SEM) or also referred to as Pay-Per-Click (PPC) is the process of showing ads for your company when particular keywords you have paid for on a “per
Stuck in a Facebook rut? If you’ve stuck to traditional interest-based targeting for your Facebook ads, it might feel like you’re running out of ideas or new people to target
Most of the greatest things in the world are rooted in small beginnings. Their fuel for growth is often a mixture of time, effort, and adaptability. These are the same
The hot ticket in digital marketing and social media management these days is summed up in two words: Facebook Ads. A good marketer should always know how to create a
Facebook has been under a lot of scrutiny regarding its relationships with 3rd party vendors that help pull the already vast amount of information on its users. Now the platform
Holland’s Custom Cabinets is a high-end custom cabinetry manufacturer that serves both commercial and residential projects in Southern California. They partnered with KWSM to implement a brand refresh and an
Putterman Law is a business litigation and construction law firm specializing in representing clients in complex legal disputes. Based in Southern California, the firm’s attorneys serve clients throughout California and
Front Desk Supply is a leading hotel supply company with over 50 years of experience, trusted by hotel owners, general managers, and housekeeping directors across the United States. They specialize
Americover is a leading U.S.-based supplier of plastic sheeting and polyethylene solutions. They serve a diverse clientele across the construction, horticulture, and agriculture industries, providing high-quality products for a wide
How to Create Accountability In The Workplace The Merriam-Webster definition of accountability is “an obligation or willingness to accept responsibility or to account for one’s actions.” However, most people view
Each quarter, the KWSM team attends a professional development seminar led by an expert in their respective industry. Recently, we heard from Culture Index Executive Advisor, Tim O’Connor. During this
Recently, I had the opportunity to mentor KWSM Project Manager Alli Knight during the annual KWSM Mentorship Program. This program takes place for 3 months every year and pairs up
