The CEO’s Guide to Employer Branding
Finding and retaining top talent has become the single greatest hurdle to scaling a modern business. For years, I’ve watched CEOs treat recruiting as an
Katie Wagner
May 7, 2026
Finding and retaining top talent has become the single greatest hurdle to scaling a modern business. For years, I’ve watched CEOs treat recruiting as an
You can find our handy glossary for our Rihanna-related colloquialisms at the end of this blog. Is it just us or does Rihanna seem to be a beast at just
Facebook Insights is a powerful tool for boosting reach and increasing engagement. It’s important to know how to best reach your audience now more than ever, with the platform users
LinkedIn wants to give you better leads for cheap; meanwhile, Instagram is enhancing your shopping experience. But the big news this week in social media is the warning Twitter
Growing your social media status isn’t easy. It takes time, dedication, creativity, and occasionally a little luck. There are countless tips and tricks that can help you bring in new
When it comes to marketing your business, there is nothing more powerful than a compelling website. In a world where first impressions are everything, your website is often the first
If you blink – you’ll miss it! On Twitter, what’s trending is all that matters. Hashtags and Twitter threads come and go in an instant, but if you’re prepared, can
If a picture is worth a thousand words, then the impact of video is nearly boundless. With not just a decline in traditional advertising but traditional avenues of viewing video
If you are active on social media, chances are you’ve seen videos that are either inappropriate or that you find offensive on Facebook or YouTube. The first question that comes
Holland’s Custom Cabinets is a high-end custom cabinetry manufacturer that serves both commercial and residential projects in Southern California. They partnered with KWSM to implement a brand refresh and an
Putterman Law is a business litigation and construction law firm specializing in representing clients in complex legal disputes. Based in Southern California, the firm’s attorneys serve clients throughout California and
Front Desk Supply is a leading hotel supply company with over 50 years of experience, trusted by hotel owners, general managers, and housekeeping directors across the United States. They specialize
Americover is a leading U.S.-based supplier of plastic sheeting and polyethylene solutions. They serve a diverse clientele across the construction, horticulture, and agriculture industries, providing high-quality products for a wide
How to Create Accountability In The Workplace The Merriam-Webster definition of accountability is “an obligation or willingness to accept responsibility or to account for one’s actions.” However, most people view
Each quarter, the KWSM team attends a professional development seminar led by an expert in their respective industry. Recently, we heard from Culture Index Executive Advisor, Tim O’Connor. During this
Recently, I had the opportunity to mentor KWSM Project Manager Alli Knight during the annual KWSM Mentorship Program. This program takes place for 3 months every year and pairs up
