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Everything You Need To Know About Creating a Digital Marketing Strategy
What is a digital marketing strategy? Do you even need one? How do you create a digital marketing strategy, and what should be in it?
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Recent Case Studies
Case Study: Lead Generation Marketing Strategy for Medical Device Sales
For specialized products, like medical devices, generating leads from the right audience poses unique challenges. A lead generation marketing strategy, bridging the gap between businesses and potential customers in the
Case Study: How a Website Redesign Launched a New Brand
In the face of adversity, many businesses not only survived but thrived through the pandemic. Among these success stories were San Diego Family Mediation and Orange County Family Mediation, sister
Web Design Agency Case Study: Creating a Website That Converts
Unlocking the potential of your website goes beyond just aesthetics; it’s about creating a digital handshake that welcomes and guides your customers toward making that decisive click. In this case
Case Study: Using an Employer Branding Strategy To Attract New Talent
As a pioneering semiconductor manufacturer in Germany, our client was looking to cultivate a strong global presence but found it challenging to compete against US-based big tech companies in talent
Inside KWSM
KWSM Pursues Greater Understanding of Team Member Work Traits
Each quarter, the KWSM team attends a professional development seminar led by an expert in their respective industry. Recently, we heard from Culture Index Executive Advisor, Tim O’Connor. During this
Making Agency Operations More Efficient | KWSM Mentorship Program
Recently, I had the opportunity to mentor KWSM Project Manager Alli Knight during the annual KWSM Mentorship Program. This program takes place for 3 months every year and pairs up
KWSM Leadership Program: Discovering the Leader Within
The KWSM Leadership Program is a 12-week course designed to help team members discover the leaders we can all learn to be. CEO Katie Wagner guides a group of like-minded
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Latest Posts
How To Get More Eyes On Your Blog
When you go to an event with your dress inside out, the price tag showing, and then get slammed in the elevator doors in front of a crowd, your immediate
How to Build Brand Awareness Using Social Media
The biggest benefit of using social media for your business is that you have an opportunity to reach millions of people. Your audience can grow exponentially when you make the
Tired Of The Long Slog Building Twitter Threads? You Might Be In Luck!
If you are on Twitter (and you should be), you have probably seen this more times than you can count: “Thread” Threading has become a popular new form of communicating
New Digital Marketing Tools to Better Help User Ad Engagement
Snapchat and Facebook create new tools to improve advertising ROI while Instagram is testing a new engagement strategy. The are the social media stories in the news this week. Instagram
Reddit For Brands 101
Dubbed “the front page of the internet,” Reddit is a buffet of information, ready for consumption. The forum-based social network allows users to discuss and vote on all kinds of
The Value of Your Facebook Fans To Your Business
You may not know it, but you could be sitting on a gold mine for social media marketing opportunities; a tool you can use not only to reach more people
Everything You Need to Know About Pinterest’s Interests Targeting
Want to know the best thing about Pinterest? No, it’s not the popular avocado toast variations or the gallery wall tutorial. It’s not even about the easy wedding DIY tutorials.
Content Creation: Bringing The Right Pieces Together
Creating content is a lot like being a modern-day MacGyver. You may not use a safety pin, a stick of gum, and a watch to get out of a sticky