The CEO’s Guide to Employer Branding
Finding and retaining top talent has become the single greatest hurdle to scaling a modern business. For years, I’ve watched CEOs treat recruiting as an
Katie Wagner
May 7, 2026
Finding and retaining top talent has become the single greatest hurdle to scaling a modern business. For years, I’ve watched CEOs treat recruiting as an
Building a social media presence for your brand is a no-brainer these days. As of 2017, the average person spends two hours a day on social media. Additionally, it’s a
The root of all social media marketing is good content and there are many different types that can be created for different channels. Knowing how to source, create your own,
If you haven’t utilized video as a marketing tool, you are falling behind. 87% of online marketers are using video content, and the numbers continue to increase in popularity each
Facebook is introducing another way for you to control your newsfeeds with Keyword Snooze, and as its Stories features gains popularity and a new feature. Meanwhile, Twitter keeps good on
Instagram continues to grow. With the new addition of longer videos and updates to the selling options, it shows no signs of stopping. Instagram continues to be one of the
News flash, newsletters aren’t dead. In fact, they are a thriving piece of digital marketing that every company should be utilizing. Specific age demographics check their emails more than they
Just when we thought we had all the social media platforms possibly available, Instagram launches IGTV. This new video platform disrupts the traditional TV experience with its modern, mobile-first interface,
If you spent thousands of dollars in Google AdWords, or created hundreds of pages for your website that all were based around different keywords, you would undoubtedly collect actionable data
Holland’s Custom Cabinets is a high-end custom cabinetry manufacturer that serves both commercial and residential projects in Southern California. They partnered with KWSM to implement a brand refresh and an
Putterman Law is a business litigation and construction law firm specializing in representing clients in complex legal disputes. Based in Southern California, the firm’s attorneys serve clients throughout California and
Front Desk Supply is a leading hotel supply company with over 50 years of experience, trusted by hotel owners, general managers, and housekeeping directors across the United States. They specialize
Americover is a leading U.S.-based supplier of plastic sheeting and polyethylene solutions. They serve a diverse clientele across the construction, horticulture, and agriculture industries, providing high-quality products for a wide
How to Create Accountability In The Workplace The Merriam-Webster definition of accountability is “an obligation or willingness to accept responsibility or to account for one’s actions.” However, most people view
Each quarter, the KWSM team attends a professional development seminar led by an expert in their respective industry. Recently, we heard from Culture Index Executive Advisor, Tim O’Connor. During this
Recently, I had the opportunity to mentor KWSM Project Manager Alli Knight during the annual KWSM Mentorship Program. This program takes place for 3 months every year and pairs up
