The CEO’s Guide to Employer Branding
Finding and retaining top talent has become the single greatest hurdle to scaling a modern business. For years, I’ve watched CEOs treat recruiting as an
Katie Wagner
May 7, 2026
Finding and retaining top talent has become the single greatest hurdle to scaling a modern business. For years, I’ve watched CEOs treat recruiting as an
It’s nearly impossible to go through a full 24 hours without seeing a video these days. Video is everywhere, from advertisements, silly cats, tutorials, and of course, TV shows. Let’s
What’s old is new again. Talking made way for texting and now one social media platform is going retro. Instagram is launching its own version of voice messaging. Meanwhile, Facebook
Chances are, your time on Facebook is spent posting to your page, responding to some comments, and maybe messaging your friends through Messenger. While posting is obviously vital to
Here’s a story about a social media tool that lets you post live video and photos – for 24 hours only. Sound familiar? Well, when every social media channel available
As a business, it is essential to have streamlined branding across all of your social media channels. Not only does this help with your brand recognition, but it also makes
Oh, what fun it is to work at KWSM, especially during the holidays. The month of December at KWSM is very merry as we host Secret Santa over the span
It’s story time across social media! Instagram has unveiled Instagram Stories for connecting only with chosen friends. YouTube has followed suit and has launched YouTube Stories just like its competitors,
Hopefully, you realize how important blogs are to keeping your site ranking high in searches. Blog help keep your content fresh and educates the visitors to your site. A consistent
Holland’s Custom Cabinets is a high-end custom cabinetry manufacturer that serves both commercial and residential projects in Southern California. They partnered with KWSM to implement a brand refresh and an
Putterman Law is a business litigation and construction law firm specializing in representing clients in complex legal disputes. Based in Southern California, the firm’s attorneys serve clients throughout California and
Front Desk Supply is a leading hotel supply company with over 50 years of experience, trusted by hotel owners, general managers, and housekeeping directors across the United States. They specialize
Americover is a leading U.S.-based supplier of plastic sheeting and polyethylene solutions. They serve a diverse clientele across the construction, horticulture, and agriculture industries, providing high-quality products for a wide
How to Create Accountability In The Workplace The Merriam-Webster definition of accountability is “an obligation or willingness to accept responsibility or to account for one’s actions.” However, most people view
Each quarter, the KWSM team attends a professional development seminar led by an expert in their respective industry. Recently, we heard from Culture Index Executive Advisor, Tim O’Connor. During this
Recently, I had the opportunity to mentor KWSM Project Manager Alli Knight during the annual KWSM Mentorship Program. This program takes place for 3 months every year and pairs up
