The CEO’s Guide to Employer Branding
Finding and retaining top talent has become the single greatest hurdle to scaling a modern business. For years, I’ve watched CEOs treat recruiting as an
Katie Wagner
May 7, 2026
Finding and retaining top talent has become the single greatest hurdle to scaling a modern business. For years, I’ve watched CEOs treat recruiting as an
In the modern age of quick gratification and instant news, Twitter has been a dominating platform. If Twitter is the right channel for your brand, it can be an incredibly
LinkedIn Live is creating early success for entrepreneurs, Instagram tries to cope with the poor performance of IGTV, Google+ says goodbye, and YouTube is bringing out the umpires and throwing
The question of how to measure “success” is something everyone faces. During school, it was your report card. At work, it might be how you rise through the ranks. There
When your boss is the internet, getting a vacation approved is harder than you might think. YouTube is looking to change that. This week on the Social Media Help Desk
As of 2018, there were 505 million blogs available on the internet. This number is increasing at a rate of 4 million blogs per day! In today’s digital age, there
It’s safe to say that a lot of us have become obsessed with the number of followers and “likes” our content receives. Many users have even gone so far as
Facebook Events are a great way to keep your audience aware of what your business is up to. When you create an event through Facebook, you are strengthening the relationship
Snapchat uses a VR feature to celebrate Black History Month, Facebook acquires a new shopping software, and YouTube is changing its algorithm to help you out. These are some of
Holland’s Custom Cabinets is a high-end custom cabinetry manufacturer that serves both commercial and residential projects in Southern California. They partnered with KWSM to implement a brand refresh and an
Putterman Law is a business litigation and construction law firm specializing in representing clients in complex legal disputes. Based in Southern California, the firm’s attorneys serve clients throughout California and
Front Desk Supply is a leading hotel supply company with over 50 years of experience, trusted by hotel owners, general managers, and housekeeping directors across the United States. They specialize
Americover is a leading U.S.-based supplier of plastic sheeting and polyethylene solutions. They serve a diverse clientele across the construction, horticulture, and agriculture industries, providing high-quality products for a wide
How to Create Accountability In The Workplace The Merriam-Webster definition of accountability is “an obligation or willingness to accept responsibility or to account for one’s actions.” However, most people view
Each quarter, the KWSM team attends a professional development seminar led by an expert in their respective industry. Recently, we heard from Culture Index Executive Advisor, Tim O’Connor. During this
Recently, I had the opportunity to mentor KWSM Project Manager Alli Knight during the annual KWSM Mentorship Program. This program takes place for 3 months every year and pairs up
