The CEO’s Guide to Employer Branding
Finding and retaining top talent has become the single greatest hurdle to scaling a modern business. For years, I’ve watched CEOs treat recruiting as an
Katie Wagner
May 7, 2026
Finding and retaining top talent has become the single greatest hurdle to scaling a modern business. For years, I’ve watched CEOs treat recruiting as an
At KWSM, we pride ourselves on our core values in the office and in our lives. Our core values include being Creative, Communicative, Team Oriented, Uncommonly Organized, Loyal, Passionate, and
Here at KWSM: a digital marketing agency, we pride ourselves on being digital marketing experts, but nothing excites us more than helping businesses succeed on social media. The KWSM Atlanta
Worried you have no time for advertising? What about keeping your Twitter and LinkedIn pages up to date and looking the way you want it? Well, this week your favorite
When Facebook created the Facebook Store, many e-commerce businesses were excited for the opportunity to leverage Facebook’s popularity to reach more consumers and sell more products. Now that this feature
Baseball is synonymous with summer. We often enjoy our summer team outing on the boat, but this year it was all about balls and strikes. Most of our days here
We are always on and always connected. Whether it’s at work responding to hundreds of emails or streaming our latest binge-worthy show, we are constantly connected. The internet has become
Just when you thought social media couldn’t get any better, it does! Facebook and LinkedIn made important changes this week that streamline both platforms. YouTube is utilizing live streaming to
Social media networking platforms are always in flux. Updates seem to occur daily, and every few years, a new player emerges on the market and disrupts the existing social media
Holland’s Custom Cabinets is a high-end custom cabinetry manufacturer that serves both commercial and residential projects in Southern California. They partnered with KWSM to implement a brand refresh and an
Putterman Law is a business litigation and construction law firm specializing in representing clients in complex legal disputes. Based in Southern California, the firm’s attorneys serve clients throughout California and
Front Desk Supply is a leading hotel supply company with over 50 years of experience, trusted by hotel owners, general managers, and housekeeping directors across the United States. They specialize
Americover is a leading U.S.-based supplier of plastic sheeting and polyethylene solutions. They serve a diverse clientele across the construction, horticulture, and agriculture industries, providing high-quality products for a wide
How to Create Accountability In The Workplace The Merriam-Webster definition of accountability is “an obligation or willingness to accept responsibility or to account for one’s actions.” However, most people view
Each quarter, the KWSM team attends a professional development seminar led by an expert in their respective industry. Recently, we heard from Culture Index Executive Advisor, Tim O’Connor. During this
Recently, I had the opportunity to mentor KWSM Project Manager Alli Knight during the annual KWSM Mentorship Program. This program takes place for 3 months every year and pairs up
