The CEO’s Guide to Employer Branding
Finding and retaining top talent has become the single greatest hurdle to scaling a modern business. For years, I’ve watched CEOs treat recruiting as an
Katie Wagner
May 7, 2026
Finding and retaining top talent has become the single greatest hurdle to scaling a modern business. For years, I’ve watched CEOs treat recruiting as an
As technology improves and the internet is becoming universally accessible, consumers are spending more time on their mobile devices. The average US adult now spends 2 hours and 55 minutes
Not all Instagram captions are created equal, the best captions connect followers with the content and make your content and brand more relatable. Creating a good Instagram caption isn’t always
There are approximately 4,083,105,000 Internet users searching the world wide web daily. What are you doing to not only attract your audience to your website but convert them? While there
One of the bonuses beyond our salaries and benefits package working at KWSM: a digital marketing agency is the quarterly professional and personal development sessions we have. Dr. Vince DiSaia,
Last week, we spoke about how Social Video Marketing helps you grow your social media and in turn, your business. It would be only fair to share some of the
How should advertisers be utilizing social media? Do you use more than one platform? LinkedIn rolled out new updates this month that might make it easier for marketing, while Pinterest
You hear it all the time, “Instagram Stories are better than your Instagram feed” or “The Instagram feed is better than your Instagram stories.” Which is it? Even though you
Self-promotion can be powerful, but if you’re not careful, it can become boastful. This week on the Social Media Help Desk, I sat down with our host Jeff Soto and
Holland’s Custom Cabinets is a high-end custom cabinetry manufacturer that serves both commercial and residential projects in Southern California. They partnered with KWSM to implement a brand refresh and an
Putterman Law is a business litigation and construction law firm specializing in representing clients in complex legal disputes. Based in Southern California, the firm’s attorneys serve clients throughout California and
Front Desk Supply is a leading hotel supply company with over 50 years of experience, trusted by hotel owners, general managers, and housekeeping directors across the United States. They specialize
Americover is a leading U.S.-based supplier of plastic sheeting and polyethylene solutions. They serve a diverse clientele across the construction, horticulture, and agriculture industries, providing high-quality products for a wide
How to Create Accountability In The Workplace The Merriam-Webster definition of accountability is “an obligation or willingness to accept responsibility or to account for one’s actions.” However, most people view
Each quarter, the KWSM team attends a professional development seminar led by an expert in their respective industry. Recently, we heard from Culture Index Executive Advisor, Tim O’Connor. During this
Recently, I had the opportunity to mentor KWSM Project Manager Alli Knight during the annual KWSM Mentorship Program. This program takes place for 3 months every year and pairs up
