The CEO’s Guide to Employer Branding
Finding and retaining top talent has become the single greatest hurdle to scaling a modern business. For years, I’ve watched CEOs treat recruiting as an
Katie Wagner
May 7, 2026
Finding and retaining top talent has become the single greatest hurdle to scaling a modern business. For years, I’ve watched CEOs treat recruiting as an
This week, we’re live out of KWSM Atlanta for the latest episode of the Social Media Help Desk! President and CEO Katie Wagner hosts the panel with Content Editor Princess
From live chat to chatbots, the use of online chat features is growing exponentially. They allow businesses to take their relationship with their online audience one step further by connecting
Starting up social media channels for your business is the same, whether you are a well-established business or a startup. A lot of times, brands will go for nothing but
Have you ever scrolled down your newsfeed and come across #photooftheday or #tbt and wondered what this means and why your friends are using these pound signs. Welcome to the
In late 2018, LinkedIn started rolling out an Events feature. This feature is intended to provide LinkedIn members with “an easy way to create and join professional events that interest
It’s Facebook versus online bullies, and Facebook is trying to score the knockout punch in this fight. This week on the Social Media Help Desk, our panel is streaming live
Despite Halloween being around the corner, Instagram’s latest update is not so festive. Gone are the days where we could stalk users in private. Instagram has removed its Following tab
Many underestimate the power of the #hashtag. Social media users use hashtags to either discover new content from like-minded people or to have their own content more discoverable. For
Holland’s Custom Cabinets is a high-end custom cabinetry manufacturer that serves both commercial and residential projects in Southern California. They partnered with KWSM to implement a brand refresh and an
Putterman Law is a business litigation and construction law firm specializing in representing clients in complex legal disputes. Based in Southern California, the firm’s attorneys serve clients throughout California and
Front Desk Supply is a leading hotel supply company with over 50 years of experience, trusted by hotel owners, general managers, and housekeeping directors across the United States. They specialize
Americover is a leading U.S.-based supplier of plastic sheeting and polyethylene solutions. They serve a diverse clientele across the construction, horticulture, and agriculture industries, providing high-quality products for a wide
How to Create Accountability In The Workplace The Merriam-Webster definition of accountability is “an obligation or willingness to accept responsibility or to account for one’s actions.” However, most people view
Each quarter, the KWSM team attends a professional development seminar led by an expert in their respective industry. Recently, we heard from Culture Index Executive Advisor, Tim O’Connor. During this
Recently, I had the opportunity to mentor KWSM Project Manager Alli Knight during the annual KWSM Mentorship Program. This program takes place for 3 months every year and pairs up
