
The CEO’s Guide to Employer Branding
Finding and retaining top talent has become the single greatest hurdle to scaling a modern business. For years, I’ve watched CEOs treat recruiting as an

Finding and retaining top talent has become the single greatest hurdle to scaling a modern business. For years, I’ve watched CEOs treat recruiting as an

In a time of uncertainty, it’s hard to know which way to shift when it comes to marketing your business. KWSM President Katie Wagner and Director of Operations Stephen Wagner

As we get deeper into the new year, do you ever find yourself looking back at all the new things you’ve learned and the changes in your industry? Perhaps, as

While we hate to admit it, we live in a world where superheroes don’t exist. We can’t read minds, we don’t have superspeed, and even though we wish we could,

In light of the COVID-19 pandemic, a statewide mandate has forced businesses in Nevada to close. Las Vegas’ offerings are now on an essential needs basis, leaving the city to

The coronavirus is affecting businesses all over the country, and users are turning to social media for correct information and support. This is why we need these social media platforms

The coronavirus pandemic has created uncertainty within many businesses. At KWSM, we see most of these concerns through the lens of marketing. Some companies are concerned about whether they can

I recently had the opportunity to serve as a mentor in KWSM’s internal Mentorship Program. This creative learning program is designed to build collaborative relationships while developing new skills. I

Everyone is always looking for the answer to the age-old question, “When is the Best Time to Post on Social Media?” Generally, people tend to be more active at common

Holland’s Custom Cabinets is a high-end custom cabinetry manufacturer that serves both commercial and residential projects in Southern California. They partnered with KWSM to implement a brand refresh and an

Putterman Law is a business litigation and construction law firm specializing in representing clients in complex legal disputes. Based in Southern California, the firm’s attorneys serve clients throughout California and

Front Desk Supply is a leading hotel supply company with over 50 years of experience, trusted by hotel owners, general managers, and housekeeping directors across the United States. They specialize

Americover is a leading U.S.-based supplier of plastic sheeting and polyethylene solutions. They serve a diverse clientele across the construction, horticulture, and agriculture industries, providing high-quality products for a wide

How to Create Accountability In The Workplace The Merriam-Webster definition of accountability is “an obligation or willingness to accept responsibility or to account for one’s actions.” However, most people view

Each quarter, the KWSM team attends a professional development seminar led by an expert in their respective industry. Recently, we heard from Culture Index Executive Advisor, Tim O’Connor. During this

Recently, I had the opportunity to mentor KWSM Project Manager Alli Knight during the annual KWSM Mentorship Program. This program takes place for 3 months every year and pairs up