The CEO’s Guide to Employer Branding
Finding and retaining top talent has become the single greatest hurdle to scaling a modern business. For years, I’ve watched CEOs treat recruiting as an
Katie Wagner
May 7, 2026
Finding and retaining top talent has become the single greatest hurdle to scaling a modern business. For years, I’ve watched CEOs treat recruiting as an
Webinars have been around for years now and have gone through a surge in popularity over the last couple months due to shelter-in-place. These virtual meetings and forums allow you
Twitter chats have been around for quite some time now and many businesses have benefited from hosting them. They work as a virtual platform to start organic conversations with anyone
Working from home can come with a variety of issues, from difficulty finding a quiet, comfortable workspace to not having the tools you need to do common tasks. If scanning
As a business, it is essential to keep your digital marketing innovative and relevant. Consumers are looking for the latest product, tip, or idea, and it’s your job to provide
As we get ready to return to work and resume business as usual in Orange County, you will want to have a plan for your business in order to move
If you’re on Instagram, you already know that a picture is worth a thousand words. Stories take that adage and amplify it. With over 500 million daily users, Instagram’s Stories
Organic traffic is king. If you can get your website to rank on the 1st page of Google, you are able to bring in lots of free traffic to your
Businesses big and small have been forced to switch gears and adjust to the changes brought by COVID-19. New offers and services have been quickly arranged in order for companies
Holland’s Custom Cabinets is a high-end custom cabinetry manufacturer that serves both commercial and residential projects in Southern California. They partnered with KWSM to implement a brand refresh and an
Putterman Law is a business litigation and construction law firm specializing in representing clients in complex legal disputes. Based in Southern California, the firm’s attorneys serve clients throughout California and
Front Desk Supply is a leading hotel supply company with over 50 years of experience, trusted by hotel owners, general managers, and housekeeping directors across the United States. They specialize
Americover is a leading U.S.-based supplier of plastic sheeting and polyethylene solutions. They serve a diverse clientele across the construction, horticulture, and agriculture industries, providing high-quality products for a wide
How to Create Accountability In The Workplace The Merriam-Webster definition of accountability is “an obligation or willingness to accept responsibility or to account for one’s actions.” However, most people view
Each quarter, the KWSM team attends a professional development seminar led by an expert in their respective industry. Recently, we heard from Culture Index Executive Advisor, Tim O’Connor. During this
Recently, I had the opportunity to mentor KWSM Project Manager Alli Knight during the annual KWSM Mentorship Program. This program takes place for 3 months every year and pairs up
