As we get ready to return to work and resume business as usual in Orange County, you will want to have a plan for your business in order to move forward after COVID-19. One way you can start marketing your business online now is by blogging. Frequent blogging adds new content to your website, which helps your page rank higher. It will also keep your audience interested in returning to your website as you share new information, even if you’re still operating from home. Below are a few tips we’ve shared for Orange County Businesses looking to grow as leaders in their industry and gain credibility with potential customers.
Plan Your Content
Having a strategy is important when it comes to writing blogs. It can be useful and informative to cover timely, current events in OC, but you also want to have a goal in mind for the month, quarter, and year. What’s your vision for your blog? Are you updating your clients on services, sharing industry news, showcasing new products, or giving educational advice? Maybe all of the above? Whatever vision you have for the content of your blogs, it should be catered to what your audience will be searching for. Your goal should be to become a leader in your industry for the Orange County area and build credibility through the consistency of your content.
Keywords are very important to incorporate within your blogs, as they drive traffic to your website organically. Your goal when including keywords in your copy is to rank high enough on search engines so that users in the Orange County area will discover your website. In order to do this, you need to have a clear understanding of your audience. You need to know which keywords people are searching for and the type of content they are interested in. You can learn more about keyword research and SEO on our blog.
The quality of your content is what will set you apart from your competition. Coming up with content that is not only relevant but also engaging can be difficult. There are many ways you can brainstorm new and exciting blog post ideas, such as writing ideas down throughout the day as they come to you, checking the news, creating a theme for your blogs, and developing good writing habits. There are lots of ways you can overcome writer’s block and decide what to write.
Content marketing costs less than traditional advertising and generates about 3 times as many leads.
Our Orange County team works as an extension of your team to carefully craft fully developed and expertly researched blog posts, landing pages, white papers, e-newsletters, and email drip campaigns that will keep your fans engaged.
CONTACT US to learn more about creating an effective content marketing strategy.