The CEO’s Guide to Employer Branding
Finding and retaining top talent has become the single greatest hurdle to scaling a modern business. For years, I’ve watched CEOs treat recruiting as an
Katie Wagner
May 7, 2026
Finding and retaining top talent has become the single greatest hurdle to scaling a modern business. For years, I’ve watched CEOs treat recruiting as an
The goal of business-to-business (B2B) marketing is to meet the needs of other businesses rather than consumers (known as B2C marketing). The days of cold-calling are over as more and
With summer right around the corner, it’s a great opportunity to brainstorm a fresh marketing strategy for your Orange County business. As nonessential businesses begin to reopen and customers start
As a part of your Instagram strategy, it’s important to leverage Instagram stories to create nimble and engaging content. Incorporating Stories into your Instagram content plan certainly helps put more
Lead generation has become a hot topic among business owners. At the top of the agenda is having a lead magnet available on their company website, to gather emails from
Was video part of your digital marketing strategy this year, but now you are working from home? While quarantine does put limitations on video capabilities, it shouldn’t stop your business
Many people stress the importance of work-life balance, but how many realistically achieve this, or feel like they have the level of balance they really need? Recently, KWSM President Katie
Non-essential business closures continue to cause grief for small business owners who must reluctantly keep their doors closed until further notice. As of April 29th, Las Vegas businesses have received
As users spend more time online, social media platforms are working on new tools they can launch to enhance the user experience. Facebook is working on a feature to animate
Holland’s Custom Cabinets is a high-end custom cabinetry manufacturer that serves both commercial and residential projects in Southern California. They partnered with KWSM to implement a brand refresh and an
Putterman Law is a business litigation and construction law firm specializing in representing clients in complex legal disputes. Based in Southern California, the firm’s attorneys serve clients throughout California and
Front Desk Supply is a leading hotel supply company with over 50 years of experience, trusted by hotel owners, general managers, and housekeeping directors across the United States. They specialize
Americover is a leading U.S.-based supplier of plastic sheeting and polyethylene solutions. They serve a diverse clientele across the construction, horticulture, and agriculture industries, providing high-quality products for a wide
How to Create Accountability In The Workplace The Merriam-Webster definition of accountability is “an obligation or willingness to accept responsibility or to account for one’s actions.” However, most people view
Each quarter, the KWSM team attends a professional development seminar led by an expert in their respective industry. Recently, we heard from Culture Index Executive Advisor, Tim O’Connor. During this
Recently, I had the opportunity to mentor KWSM Project Manager Alli Knight during the annual KWSM Mentorship Program. This program takes place for 3 months every year and pairs up
