
The CEO’s Guide to Employer Branding
Finding and retaining top talent has become the single greatest hurdle to scaling a modern business. For years, I’ve watched CEOs treat recruiting as an

Finding and retaining top talent has become the single greatest hurdle to scaling a modern business. For years, I’ve watched CEOs treat recruiting as an

Blogs are a great way for lawyers to show their legal expertise and increase their company’s digital presence. 77% of web users regularly read blogs and discovered new businesses through

It’s a new twist to Facebook’s launch into the ever growing world of video chatting. The Social Network has now added the capacity for Instagram users to get in on

Want to expand on the content created by your digital marketing team? It’s time to harness the energy of consumers. User-generated content (UGC) is any type of content – images,

As Orange County, California enters into Phase 2 of reopening the community, many restaurants are quickly dusting off tables and reorganizing their outdoor patio seating. For months, some restaurants relied

There is a common misconception that you have to be in a management position in order to be a leader in your organization. Just a few months ago, I believed

Reopenings are underway for Las Vegas restaurants, but there are strict guidelines that must be followed for a restaurant to welcome back patrons. Governor Sisolak announced that dine-in restaurants could

As businesses continue to take a hit as they keep their doors closed, platforms such as Facebook, Instagram, and Pinterest have taken action to help make online shopping easier and

Not only is TikTok one of the fastest-growing platforms in the world, but it also rates as having the highest social media engagement rates per post. As social platforms go,

Holland’s Custom Cabinets is a high-end custom cabinetry manufacturer that serves both commercial and residential projects in Southern California. They partnered with KWSM to implement a brand refresh and an

Putterman Law is a business litigation and construction law firm specializing in representing clients in complex legal disputes. Based in Southern California, the firm’s attorneys serve clients throughout California and

Front Desk Supply is a leading hotel supply company with over 50 years of experience, trusted by hotel owners, general managers, and housekeeping directors across the United States. They specialize

Americover is a leading U.S.-based supplier of plastic sheeting and polyethylene solutions. They serve a diverse clientele across the construction, horticulture, and agriculture industries, providing high-quality products for a wide

How to Create Accountability In The Workplace The Merriam-Webster definition of accountability is “an obligation or willingness to accept responsibility or to account for one’s actions.” However, most people view

Each quarter, the KWSM team attends a professional development seminar led by an expert in their respective industry. Recently, we heard from Culture Index Executive Advisor, Tim O’Connor. During this

Recently, I had the opportunity to mentor KWSM Project Manager Alli Knight during the annual KWSM Mentorship Program. This program takes place for 3 months every year and pairs up