For years, the goal of digital marketing was simple: Maximize traffic. Get more clicks, get more leads. That fundamental equation has been shattered by the
For the last 10 years, I have led the strategy process for every incoming client here at KWSM Digital. I have worked with hundreds of businesses, ranging from local service
At KWSM, we often work with business owners who are preparing to sell their company. Our job is to strengthen the sales and revenue pipeline and reduce owner dependence, thus
In the competitive B2B landscape, content is currency. Still, many businesses find themselves stuck in a cycle of churning out generic, self-promotional material that fails to move the needle on
For years, the goal of digital marketing was simple: Maximize traffic. Get more clicks, get more leads. That fundamental equation has been shattered by the rise of Generative AI. Digital
Many companies can get people to sign up for their emails, but what you do from there is what separates future clients from dead leads. One of the best ways
You cannot make sales without customers, and you cannot make customers without leads. If you want to enhance your B2C lead generation and keep people flowing through your sales funnel,
A web design agency is far more than a firm that makes beautiful websites. The right web design team specializes in designing and creating websites that serve as the digital
The main difference is that newsletters are regularly scheduled emails focused on building long-term relationships through valuable content, whereas e-blasts are standalone, promotional messages sent to a specific audience to
Putterman Law is a business litigation and construction law firm specializing in representing clients in complex legal disputes. Based in Southern California, the firm’s attorneys serve clients throughout California and
Front Desk Supply is a leading hotel supply company with over 50 years of experience, trusted by hotel owners, general managers, and housekeeping directors across the United States. They specialize
Americover is a leading U.S.-based supplier of plastic sheeting and polyethylene solutions. They serve a diverse clientele across the construction, horticulture, and agriculture industries, providing high-quality products for a wide
Facing the challenge of generating leads and increasing its market share in a competitive industry, Rakuten Super Logistics, a third-party logistics fulfillment and shipping company, partnered with KWSM for a
How to Create Accountability In The Workplace The Merriam-Webster definition of accountability is “an obligation or willingness to accept responsibility or to account for one’s actions.” However, most people view
Each quarter, the KWSM team attends a professional development seminar led by an expert in their respective industry. Recently, we heard from Culture Index Executive Advisor, Tim O’Connor. During this
Recently, I had the opportunity to mentor KWSM Project Manager Alli Knight during the annual KWSM Mentorship Program. This program takes place for 3 months every year and pairs up
