For years, the goal of digital marketing was simple: Maximize traffic. Get more clicks, get more leads. That fundamental equation has been shattered by the
Your website is one of the first impressions your customers have of your business. Particularly now when more interactions than ever before have been forced into the virtual realm, your
According to the Pew Internet Project, a survey conducted by Princeton Survey Research Associates International in January 2011, 54% of adults living with a disability go online. In an effort
As a small business, you may ask yourself, “Everyone seems to be advertising on Facebook, should I be doing it too?” In today’s day and age, many companies who are
In our society, things are changing constantly. With many businesses closing and reopening (and then closing again) due to COVID-19, the nationwide rise of the Black Lives Matter movement, the
Press releases can be the cornerstone of your public relations strategy. These brief, detailed documents can lead journalists, business partners, as well as potential and current customers to your products
Advertisements are seen everywhere you look in public spaces, and it’s no different when you are using your phone. Now, more than ever, your audience is organically seeing fewer of
To enhance the user experience, Snapchat, Facebook, and Instagram have updated their processes and added new features. Learn more about the updates in the news this week. Instagram Adds “Reels”
Last week, Instagram released a new feature to give users more creative freedom in producing content within the app. This update follows months of extreme growth for TikTok, Instagram’s newest
Holland’s Custom Cabinets is a high-end custom cabinetry manufacturer that serves both commercial and residential projects in Southern California. They partnered with KWSM to implement a brand refresh and an
Putterman Law is a business litigation and construction law firm specializing in representing clients in complex legal disputes. Based in Southern California, the firm’s attorneys serve clients throughout California and
Front Desk Supply is a leading hotel supply company with over 50 years of experience, trusted by hotel owners, general managers, and housekeeping directors across the United States. They specialize
Americover is a leading U.S.-based supplier of plastic sheeting and polyethylene solutions. They serve a diverse clientele across the construction, horticulture, and agriculture industries, providing high-quality products for a wide
How to Create Accountability In The Workplace The Merriam-Webster definition of accountability is “an obligation or willingness to accept responsibility or to account for one’s actions.” However, most people view
Each quarter, the KWSM team attends a professional development seminar led by an expert in their respective industry. Recently, we heard from Culture Index Executive Advisor, Tim O’Connor. During this
Recently, I had the opportunity to mentor KWSM Project Manager Alli Knight during the annual KWSM Mentorship Program. This program takes place for 3 months every year and pairs up
