For years, the goal of digital marketing was simple: Maximize traffic. Get more clicks, get more leads. That fundamental equation has been shattered by the
If you’re a business owner in the OC, you’ve probably heard the news that Orange County has successfully made its way off California’s COVID-19 watch list. While not many have
When we think of successful web design, we often think of sleek, impressive sites with all of the latest bells and whistles. Unfortunately, however, even the flashiest sites can fall
If you’re a business owner, you already know that you can’t afford to ignore digital marketing in a comprehensive marketing plan. No matter what industry you’re in, digital is king
Connecting with new potential customers on social media is a great way to increase your brand awareness and get people familiar with your company, but did you know you can
It has officially been more than 5 months since Atlanta businesses started closing their doors and shifted to working from home in the wake of COVID-19. Now, even as businesses
You’ve got something new and exciting to tell current and/or potential customers about – that’s amazing! Once you’ve drafted your press materials explaining the news and you’re ready to send,
When a customer (or potential customer) first sees your brand, it’s likely that their first interaction with you is through a piece of content that you’ve put out into the
Transparency is the key to a successful business. Social media platforms like Instagram and Facebook are now working to be more transparent with their users. Learn more in the news
Putterman Law is a business litigation and construction law firm specializing in representing clients in complex legal disputes. Based in Southern California, the firm’s attorneys serve clients throughout California and
Front Desk Supply is a leading hotel supply company with over 50 years of experience, trusted by hotel owners, general managers, and housekeeping directors across the United States. They specialize
Americover is a leading U.S.-based supplier of plastic sheeting and polyethylene solutions. They serve a diverse clientele across the construction, horticulture, and agriculture industries, providing high-quality products for a wide
Facing the challenge of generating leads and increasing its market share in a competitive industry, Rakuten Super Logistics, a third-party logistics fulfillment and shipping company, partnered with KWSM for a
How to Create Accountability In The Workplace The Merriam-Webster definition of accountability is “an obligation or willingness to accept responsibility or to account for one’s actions.” However, most people view
Each quarter, the KWSM team attends a professional development seminar led by an expert in their respective industry. Recently, we heard from Culture Index Executive Advisor, Tim O’Connor. During this
Recently, I had the opportunity to mentor KWSM Project Manager Alli Knight during the annual KWSM Mentorship Program. This program takes place for 3 months every year and pairs up
