For years, the goal of digital marketing was simple: Maximize traffic. Get more clicks, get more leads. That fundamental equation has been shattered by the
Social media is always evolving, and the most popular platforms are hard at work making improvements. Google wants to make finding reusable images easier, Facebook is working on linking Instagram
2020 has been a difficult year for small businesses and many of those have struggled to create new strategies for operating and marketing their Las Vegas businesses. Between city closures
Developing a holistic marketing strategy is no easy task, requiring detailed organization and significant effort to maintain. But what makes up a holistic marketing strategy and why is this a
LinkedIn has over 706 million users who are ready to network and create professional connections. While you may not meet with all of your digital connections in person, you need
Countless business owners are in search of the “secret sauce” for success when it comes to marketing their brand. Even if a foolproof recipe does exist, kick-ass campaigns and stand-out
From your website to your social media channels, your business collateral, product packaging, and more, the way that you define how your brand appears to your consumers should feel consistent
Data- we’ve all heard the term, and there is a high likelihood that you’ve dealt with data and numbers in some capacity throughout your life. In our world, data
San Diego is well known as one of the most environmentally conscious cities in the United States. There are more solar installations in San Diego than any other city in
Holland’s Custom Cabinets is a high-end custom cabinetry manufacturer that serves both commercial and residential projects in Southern California. They partnered with KWSM to implement a brand refresh and an
Putterman Law is a business litigation and construction law firm specializing in representing clients in complex legal disputes. Based in Southern California, the firm’s attorneys serve clients throughout California and
Front Desk Supply is a leading hotel supply company with over 50 years of experience, trusted by hotel owners, general managers, and housekeeping directors across the United States. They specialize
Americover is a leading U.S.-based supplier of plastic sheeting and polyethylene solutions. They serve a diverse clientele across the construction, horticulture, and agriculture industries, providing high-quality products for a wide
How to Create Accountability In The Workplace The Merriam-Webster definition of accountability is “an obligation or willingness to accept responsibility or to account for one’s actions.” However, most people view
Each quarter, the KWSM team attends a professional development seminar led by an expert in their respective industry. Recently, we heard from Culture Index Executive Advisor, Tim O’Connor. During this
Recently, I had the opportunity to mentor KWSM Project Manager Alli Knight during the annual KWSM Mentorship Program. This program takes place for 3 months every year and pairs up
