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Everything You Need To Know About Creating a Digital Marketing Strategy
What is a digital marketing strategy? Do you even need one? How do you create a digital marketing strategy, and what should be in it?
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Recent Case Studies
Case Study: Lead Generation Marketing Strategy for Medical Device Sales
For specialized products, like medical devices, generating leads from the right audience poses unique challenges. A lead generation marketing strategy, bridging the gap between businesses and potential customers in the
Case Study: How a Website Redesign Launched a New Brand
In the face of adversity, many businesses not only survived but thrived through the pandemic. Among these success stories were San Diego Family Mediation and Orange County Family Mediation, sister
Web Design Agency Case Study: Creating a Website That Converts
Unlocking the potential of your website goes beyond just aesthetics; it’s about creating a digital handshake that welcomes and guides your customers toward making that decisive click. In this case
Case Study: Using an Employer Branding Strategy To Attract New Talent
As a pioneering semiconductor manufacturer in Germany, our client was looking to cultivate a strong global presence but found it challenging to compete against US-based big tech companies in talent
Inside KWSM
KWSM Pursues Greater Understanding of Team Member Work Traits
Each quarter, the KWSM team attends a professional development seminar led by an expert in their respective industry. Recently, we heard from Culture Index Executive Advisor, Tim O’Connor. During this
Making Agency Operations More Efficient | KWSM Mentorship Program
Recently, I had the opportunity to mentor KWSM Project Manager Alli Knight during the annual KWSM Mentorship Program. This program takes place for 3 months every year and pairs up
KWSM Leadership Program: Discovering the Leader Within
The KWSM Leadership Program is a 12-week course designed to help team members discover the leaders we can all learn to be. CEO Katie Wagner guides a group of like-minded
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Latest Posts
How Employer Branding Helps With Hiring
You’re building a brand from the ground up, facing challenges head-on. But there’s one obstacle that keeps occurring: finding the right talent. Applications may be coming in, but they rarely
Case Study: Using an Employer Branding Strategy To Attract New Talent
As a pioneering semiconductor manufacturer in Germany, our client was looking to cultivate a strong global presence but found it challenging to compete against US-based big tech companies in talent
How to Use UGC to Tell Your Brand’s Story
Picture this: You’re shopping online for something to wear to your next Vistage presentation. You find exactly what you’re looking for, but before you click add to cart, you read
Mastering the Art of Giving Constructive Feedback
Providing valuable feedback to your team members is necessary for maintaining high levels of performance, engagement, communication, and trust. Having been with KWSM for more than seven years, I’ve come
How Employer Branding Helps With Employee Retention
Do you find yourself in a never-ending cycle of hiring just to see your top talent walk out the door? You’re not alone. Organizations everywhere are grappling with unprecedented
KWSM Mentorship Program: Learning Digital Marketing Strategy
KWSM’s best asset is that we are a team. The people that make up KWSM are not only great human beings, but they have years of expertise in their individual
How Employer Branding Helps Attract New Talent and Retain Top Talent
Employer branding is a lot like a birdhouse. Building a good one requires time, planning, and care. Why all the effort? Because you know that a well-constructed birdhouse will not
3 Ways Progressive Disclosure is Essential for Good UX in Web Design
Progressive disclosure is the gradual revelation of information & features—from simple to complex. Discover why it is essential to good UX in web design.