For years, the goal of digital marketing was simple: Maximize traffic. Get more clicks, get more leads. That fundamental equation has been shattered by the
As KWSM’s VP of Strategy, I’ve seen firsthand the anxieties that arise with shifts in the digital marketing world. There’s a lot of chatter out there about the demise of
Mergers and acquisitions (M&A) are transformative events for business owners, often viewed through the lens of financial statements, legal frameworks, and operational synergies. While these elements are undoubtedly crucial, overlooking
The Shift in LinkedIn Analytics: Beyond Vanity Metrics For years, marketers focused on high-level metrics on personal LinkedIn profiles like impressions and follower counts. While these still offer a snapshot
Imagine your website as the digital storefront of your business. Just as you wouldn’t leave a physical location untidy or in disrepair, your online presence demands the same attention to
A key area of brand journalism that KWSM focuses on is thought leadership, establishing our clients as authorities in their field, which spans industries, from professional services and manufacturing to
As a business owner with an in-house marketing team, you may sometimes feel like you’re making marketing decisions without a clear sense of direction. You’re not alone. Many marketers are
Frustrated by wasted ad spend? If you’re still relying on guesswork for your marketing strategy, it’s time to move beyond intuition and instinct and dive deep into data-driven marketing. With
Boost your direct to consumer sales by optimizing your product pages! Discover proven strategies to increase product page conversions.
Putterman Law is a business litigation and construction law firm specializing in representing clients in complex legal disputes. Based in Southern California, the firm’s attorneys serve clients throughout California and
Front Desk Supply is a leading hotel supply company with over 50 years of experience, trusted by hotel owners, general managers, and housekeeping directors across the United States. They specialize
Americover is a leading U.S.-based supplier of plastic sheeting and polyethylene solutions. They serve a diverse clientele across the construction, horticulture, and agriculture industries, providing high-quality products for a wide
Facing the challenge of generating leads and increasing its market share in a competitive industry, Rakuten Super Logistics, a third-party logistics fulfillment and shipping company, partnered with KWSM for a
How to Create Accountability In The Workplace The Merriam-Webster definition of accountability is “an obligation or willingness to accept responsibility or to account for one’s actions.” However, most people view
Each quarter, the KWSM team attends a professional development seminar led by an expert in their respective industry. Recently, we heard from Culture Index Executive Advisor, Tim O’Connor. During this
Recently, I had the opportunity to mentor KWSM Project Manager Alli Knight during the annual KWSM Mentorship Program. This program takes place for 3 months every year and pairs up
