The CEO’s Guide to Employer Branding
Finding and retaining top talent has become the single greatest hurdle to scaling a modern business. For years, I’ve watched CEOs treat recruiting as an
Katie Wagner
May 7, 2026
Finding and retaining top talent has become the single greatest hurdle to scaling a modern business. For years, I’ve watched CEOs treat recruiting as an
I like things that take time. I don’t like things TO take time, simply things that require time to work, and work well. Like a good wine, or composing a
Recently, Pinterest claimed the spot as the world’s third most popular social media site. Pinterest is an online visual bulletin board, where you can “pin” up pictures of just about
Facebook has only been around since 2002. It’s the 500 pound gorilla of social media. The generation that grew up with social media has had to learn quickly about life
Working for a social media agency where we take our practice extremely seriously, it’s not a surprise that I feel irked when I see Internet “marketers” blithely tack on social
Schedule my social media? My social media is organic and each presence is sincere and thought out. Having a calendar to alert me of when I should post on what
It’s here, it’s here! In an hour, Facebook, if true to their word, will be rolling out the new Timelines to all brand pages. Is your page prepared for all
One time I was replying to an email. The customer that was being referenced to in the email was very picky and the transaction was complex. In my email I
Holland’s Custom Cabinets is a high-end custom cabinetry manufacturer that serves both commercial and residential projects in Southern California. They partnered with KWSM to implement a brand refresh and an
Putterman Law is a business litigation and construction law firm specializing in representing clients in complex legal disputes. Based in Southern California, the firm’s attorneys serve clients throughout California and
Front Desk Supply is a leading hotel supply company with over 50 years of experience, trusted by hotel owners, general managers, and housekeeping directors across the United States. They specialize
Americover is a leading U.S.-based supplier of plastic sheeting and polyethylene solutions. They serve a diverse clientele across the construction, horticulture, and agriculture industries, providing high-quality products for a wide
How to Create Accountability In The Workplace The Merriam-Webster definition of accountability is “an obligation or willingness to accept responsibility or to account for one’s actions.” However, most people view
Each quarter, the KWSM team attends a professional development seminar led by an expert in their respective industry. Recently, we heard from Culture Index Executive Advisor, Tim O’Connor. During this
Recently, I had the opportunity to mentor KWSM Project Manager Alli Knight during the annual KWSM Mentorship Program. This program takes place for 3 months every year and pairs up
