The CEO’s Guide to Employer Branding
Finding and retaining top talent has become the single greatest hurdle to scaling a modern business. For years, I’ve watched CEOs treat recruiting as an
Katie Wagner
May 7, 2026
Finding and retaining top talent has become the single greatest hurdle to scaling a modern business. For years, I’ve watched CEOs treat recruiting as an
Videos have become the pinnacle of marketing for businesses across all industries. Static images and compelling writing alone won’t get you the results you are looking for. Video marketing has
As a digital marketing professional, I know that many businesses question the need for consistent blogging. Even though blogging comes with obvious SEO benefits, it is understandable that you would
As a Content Creator at a digital marketing agency, clients ask me whether they should use Instagram Reels. For the answer, we need to look no further than our own
The marketing world is full of disorienting buzzwords. “ROAS.” “Snackable.” “Turnkey.” It’s enough to make you question whether or not you’re in a simulation. One buzzword, however, is as legitimate
March 8, 2023, marked the 7-year workiversary of KWSM VP of Strategy & Client Relations Jeff Soto, as well as the third annual “Jeff Soto Day.” In 2020, we created
Those who grew up within the last sixty years, since the Golden Age of Advertising which defined the 60s, are hyper aware of the narrative of supposed untrustworthiness that comes
In the KWSM leadership program, I learned that a leader is someone we turn to when we want to know how we should think, feel, or behave. This is not
In February, KWSM hosted its first ever KWSM Summit, where a few team members from each office location (Atlanta, Las Vegas, Orange County, and San Diego) met together to vision
Holland’s Custom Cabinets is a high-end custom cabinetry manufacturer that serves both commercial and residential projects in Southern California. They partnered with KWSM to implement a brand refresh and an
Putterman Law is a business litigation and construction law firm specializing in representing clients in complex legal disputes. Based in Southern California, the firm’s attorneys serve clients throughout California and
Front Desk Supply is a leading hotel supply company with over 50 years of experience, trusted by hotel owners, general managers, and housekeeping directors across the United States. They specialize
Americover is a leading U.S.-based supplier of plastic sheeting and polyethylene solutions. They serve a diverse clientele across the construction, horticulture, and agriculture industries, providing high-quality products for a wide
How to Create Accountability In The Workplace The Merriam-Webster definition of accountability is “an obligation or willingness to accept responsibility or to account for one’s actions.” However, most people view
Each quarter, the KWSM team attends a professional development seminar led by an expert in their respective industry. Recently, we heard from Culture Index Executive Advisor, Tim O’Connor. During this
Recently, I had the opportunity to mentor KWSM Project Manager Alli Knight during the annual KWSM Mentorship Program. This program takes place for 3 months every year and pairs up
