How Can a Video Marketing Agency Help Drive New Leads for Your Business?

May 2023
Blog on How a Video Marketing Agency Help Drive New Leads for Your Business


Over 1 billion hours (yes, Billion with a B) of video is watched daily, according to YouTube. By leveraging the power of YouTube and partnering with a video marketing agency, businesses can tap into this massive audience and reach potential customers in a highly engaging way.

KWSM has been helping businesses with digital marketing and video content for over 13 years, and as a Digital Account Manager, I’ve seen firsthand how video can significantly help businesses reach their target audience AND drive new leads.

Struggling to connect with your target audience and generate new leads for your business? Want to do something to change that, but don’t quite know where to focus your efforts? Fortunately, this blog will explore how a video marketing agency like KWSM can help you drive leads using video.

Can Video Help You Achieve Your Business Goals?

A video marketing strategy should aim to engage your target audience, while still keeping in mind your overall business objectives. To achieve this, it’s crucial to develop a focused and purposeful video marketing strategy that aligns with your marketing goals. 

Take it a step further by conducting consumer market research to understand your target audience and creating videos that really resonate with them. Additionally, optimizing your video (descriptions, posts, etc) will help your videos rank higher in search results, making it easier for potential customers to find and watch them.

How to Drive Leads With Videos

Videos are an effective and engaging way to showcase your work. But it takes more than just creating great video content to drive new leads. We’ve compiled some tips that will help you create conversions and conversations.

Know your target audience – Understanding the pain points of your audience will help you create videos that resonate with them. Create videos that are relevant to your target audience and offer value.

Create high-quality videos – The quality of your videos matters! High-quality videos are more engaging and more likely to be watched and shared. A good camera and professional environment will help you succeed in creating high quality content. You can always consider booking a spot at KWSM’s low-cost Video Studio Day to make creating high-quality video easy!

Use CTAs – Include a clear call to action (CTA) at the end of your video. A strong CTA will encourage your viewers to take action after watching your video. Make sure your CTA is relevant to the content of your video and easy to follow.

Optimize your videos for SEO – By adding relevant keywords to your video’s title, description and tags, you will help your video rank higher on search engine results pages, which will increase its visibility and attract more viewers.

Promote your videosPromoting your videos is essential to ensure they reach your target audience. By using a variety of channels (social media, email newsletters, and even paid advertising) you can maximize the visibility of your videos.

Analyze your results – Analyzing your results will help you determine what’s working and what needs improvement. There are various tools that will help you track KPI metrics like views, engagement, and conversion rates.

Ready to Work With A Video Marketing Agency?

You can create effective video content that drives new leads and helps grow your business, by partnering with a video marketing agency. Contact KWSM to start your video marketing strategy – It’s time to start leveraging the power of video to generate leads for your business.

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82% of All Global Internet Traffic Last Year Was From Watching Video

Looking to generate more leads, traffic, and engagement?

KWSM is on your team; we develop video content strategies and digital campaigns that convert strangers into leads.

Let us know how you’d be interested in incorporating video in your marketing plan by filling out the form below.

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