The CEO’s Guide to Employer Branding
Finding and retaining top talent has become the single greatest hurdle to scaling a modern business. For years, I’ve watched CEOs treat recruiting as an
Katie Wagner
May 7, 2026
Finding and retaining top talent has become the single greatest hurdle to scaling a modern business. For years, I’ve watched CEOs treat recruiting as an
Blogging is a way to establish your brand and educate potential customers online. Here are some tips to help with writing a good blog post: 1. Choose a topic Decide
Using video is a great way to engage your audience, build your brand and attract new fans online. Case in point: Did you know that YouTube reels in over 800
Unless you’ve been living under a rock, you’ve probably heard of Twitter. It is perhaps one of the most useful social media tools for a business as it allows your
Facebook unveiled its latest version of the Newsfeed last week, promising its users a better, more beautiful interface. The Newsfeed is the core of our Facebook experience; it’s the
Social media has many caveats. With frequent updates and resurfacing content, social media changes rapidly. Be sure to keep up on the most pressing and intriguing issues to help you
With approximately 1 billion active monthly users on Facebook, it can be a great place to advertise your product or service. Facebook has made available a number of ways to
Everyone has different parts of themselves that are showcased in different areas. I’m sure your “party self” and your “I’m in a business meeting self” are two different types of
If you are looking for a new way to promote your events – beyond fliers and print advertising – you should consider using social media. Social Media is a reliable,
Holland’s Custom Cabinets is a high-end custom cabinetry manufacturer that serves both commercial and residential projects in Southern California. They partnered with KWSM to implement a brand refresh and an
Putterman Law is a business litigation and construction law firm specializing in representing clients in complex legal disputes. Based in Southern California, the firm’s attorneys serve clients throughout California and
Front Desk Supply is a leading hotel supply company with over 50 years of experience, trusted by hotel owners, general managers, and housekeeping directors across the United States. They specialize
Americover is a leading U.S.-based supplier of plastic sheeting and polyethylene solutions. They serve a diverse clientele across the construction, horticulture, and agriculture industries, providing high-quality products for a wide
How to Create Accountability In The Workplace The Merriam-Webster definition of accountability is “an obligation or willingness to accept responsibility or to account for one’s actions.” However, most people view
Each quarter, the KWSM team attends a professional development seminar led by an expert in their respective industry. Recently, we heard from Culture Index Executive Advisor, Tim O’Connor. During this
Recently, I had the opportunity to mentor KWSM Project Manager Alli Knight during the annual KWSM Mentorship Program. This program takes place for 3 months every year and pairs up
